Allergan
Associate Director, Patient Services Marketing - Neurology
Allergan, Lincoln, Nebraska, United States, 68516
Company Description
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.Job DescriptionAbout AbbVie Patient Services MarketingThe AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.AbbVie Patient Services Associate Director – Neurology MarketingThe Associate Director for the AbbVie Patient Services Neurology Marketing team leads strategic marketing planning for Neurology Patient Services programs including value propositions, positioning, patient initiatives, and creative development. The Associate Director serves as the patient, service program, and product subject matter expert for the patient services marketing team.The Associate Director plays a pivotal role in closely collaborating with multiple teams to ensure the successful development and execution of strategies for Patient Services marketing. Within the organization, the Associate Director cultivates strong working relationships and encourages extensive collaboration with teams in Patient Services, Digital Lab, Co-pay Center of Excellence, Patient Engagement, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Associate Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders. The candidate must be able to operate in a fast-paced environment with high expectations and a patient focus that drives the need for quality deliverables and performance.Key Job Responsibilities:Develop and implement marketing strategic and tactical plans, for multiple AbbVie Patient Services brands, focused on achieving the brand’s objectivesAssist in leading APS Marketing Annual Planning Process and collaborate with business partners to ensure pull-throughDevelop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor prescribed treatment planConsistently execute multiple marketing initiatives on timeProvide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tacticsEffectively collaborate with leadership and cross functional teams within a highly matrixed organizationPartner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brandsProvide leadership, direction, and development for direct reportEffectively track and manage the marketing budgetContinuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is requiredQualificationsAdvanced degree and previous marketing leadership experience required8+ years of marketing experience with the ideal candidate having some previous Pharma experienceDemonstrated ability developing and managing marketing plans and programs – including brand positioning, SWOT analysis, market research, marketing objectives/strategies, omnichannel strategy, end-to-end campaign management, and finance managementStrong background in customer, patient, or service and retention strategiesProficient planning and organization skills, attention to detail, execution, agility, and follow-throughExperience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platformsAdept at managing and leading various external and internal partnerships, including agencies, production vendors and cross-functional teamsDemonstrated experience leading marketersExcellent communication (oral, written, and presentation) and interpersonal skillsAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.Job DescriptionAbout AbbVie Patient Services MarketingThe AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.AbbVie Patient Services Associate Director – Neurology MarketingThe Associate Director for the AbbVie Patient Services Neurology Marketing team leads strategic marketing planning for Neurology Patient Services programs including value propositions, positioning, patient initiatives, and creative development. The Associate Director serves as the patient, service program, and product subject matter expert for the patient services marketing team.The Associate Director plays a pivotal role in closely collaborating with multiple teams to ensure the successful development and execution of strategies for Patient Services marketing. Within the organization, the Associate Director cultivates strong working relationships and encourages extensive collaboration with teams in Patient Services, Digital Lab, Co-pay Center of Excellence, Patient Engagement, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Associate Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders. The candidate must be able to operate in a fast-paced environment with high expectations and a patient focus that drives the need for quality deliverables and performance.Key Job Responsibilities:Develop and implement marketing strategic and tactical plans, for multiple AbbVie Patient Services brands, focused on achieving the brand’s objectivesAssist in leading APS Marketing Annual Planning Process and collaborate with business partners to ensure pull-throughDevelop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor prescribed treatment planConsistently execute multiple marketing initiatives on timeProvide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tacticsEffectively collaborate with leadership and cross functional teams within a highly matrixed organizationPartner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brandsProvide leadership, direction, and development for direct reportEffectively track and manage the marketing budgetContinuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is requiredQualificationsAdvanced degree and previous marketing leadership experience required8+ years of marketing experience with the ideal candidate having some previous Pharma experienceDemonstrated ability developing and managing marketing plans and programs – including brand positioning, SWOT analysis, market research, marketing objectives/strategies, omnichannel strategy, end-to-end campaign management, and finance managementStrong background in customer, patient, or service and retention strategiesProficient planning and organization skills, attention to detail, execution, agility, and follow-throughExperience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platformsAdept at managing and leading various external and internal partnerships, including agencies, production vendors and cross-functional teamsDemonstrated experience leading marketersExcellent communication (oral, written, and presentation) and interpersonal skillsAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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