SHRM
Manager, Marketing - Linkage
SHRM, Alexandria, Virginia, us, 22350
Manager, Marketing - Linkage
1800 Duke St, Alexandria, VA 22314, USA
Req #976
Tuesday, October 29, 2024
Linkage is a SHRM company focused on shifting the world of work through advancing and empowering women – 52% of the workforce. Linkage is a dynamic and mission-driven organization dedicated to advancing women (not at the exclusion of men) through specialized training and development programs delivered in a contextualized capacity as well as our flagship event, The Women In Leadership Institute. Linkage seeks to be the credible thought partner for companies committed to advancing and empowering women in their places of work to achieve success. Our ideal candidate is a bold, innovative marketer who is passionate about driving growth through data-driven strategies and meaningful impact.
Position Overview:
As our Marketing Manager, you will own the strategy and execution of B2B2C marketing initiatives that raise brand awareness, generate leads, engage key accounts, and drive revenue. You’ll leverage account-based marketing (ABM) and sales enablement strategies to support our mission. This role is ideal for a forward-thinking marketer who thrives on developing creative campaigns and data-backed insights that fuel growth, all while managing budgets effectively and creating an omnipresent marketing mix.
Key Responsibilities:
Omni-Present Marketing Mix:
Strategically manage a multi-channel marketing approach, including digital, social media, email, content marketing, events, and partnerships, ensuring a consistent brand presence across all touchpoints.
Innovation & Strategy:
Stay ahead of industry trends and bring fresh, innovative ideas to the team. Continuously seek new ways to reach our audience and make an impact.
Brand Positioning:
Ensure consistent, impactful messaging that reflects our brand’s commitment to women’s empowerment and professional development.
Sales Enablement:
Collaborate closely with sales teams to create compelling assets, messaging, and resources that drive conversion at every stage of the funnel.
Budget Management:
Oversee and manage the marketing budget to optimize resources, maximize ROI, and ensure alignment with organizational goals.
Content & Campaign Management:
Lead B2B campaigns that speak to buyer target audiences, educate, and foster engagement.
Data & Analytics:
Analyze campaign performance metrics, identify insights, and refine strategies based on data. Ensure that marketing decisions are data-driven, optimizing ROI and achieving KPIs. Impact the growth and development of Linkage offerings including engagement with buyers and participants.
Lead Generation & ABM:
In partnership with our Growth Marketing team, develop, execute, and optimize high-impact, account-based marketing and lead generation strategies that align with our business development goals.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field
7+ years of experience in B2B marketing, preferably with ABM, lead generation, and sales enablement focus
A passion for the topic of women advancement and empowerment – from backpack (students) to boardroom (executives).
A strong commitment and proven track record of cultivating a diverse and inclusive environment
Proven ability to manage budgets and drive impactful campaigns in a data-driven environment
Strong experience with omnipresent marketing mix and marketing analytics tools (e.g., Salesforce, HubSpot)
Creative problem-solver with a passion for innovation and excellence
Outstanding communication and project management skills
A strong commitment to women’s empowerment and professional development
Physical Requirements
Must be able to perform essential duties satisfactorily with reasonable accommodation.
Work isgenerally donesitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Expected travel is 0-10% of the time.
#LI-Hybrid
The hiring range for this position is $105,000 to $125,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Other details
Job Family 00 - Linkage
Pay Type Salary
Apply Now
1800 Duke St, Alexandria, VA 22314, USA
1800 Duke St, Alexandria, VA 22314, USA
Req #976
Tuesday, October 29, 2024
Linkage is a SHRM company focused on shifting the world of work through advancing and empowering women – 52% of the workforce. Linkage is a dynamic and mission-driven organization dedicated to advancing women (not at the exclusion of men) through specialized training and development programs delivered in a contextualized capacity as well as our flagship event, The Women In Leadership Institute. Linkage seeks to be the credible thought partner for companies committed to advancing and empowering women in their places of work to achieve success. Our ideal candidate is a bold, innovative marketer who is passionate about driving growth through data-driven strategies and meaningful impact.
Position Overview:
As our Marketing Manager, you will own the strategy and execution of B2B2C marketing initiatives that raise brand awareness, generate leads, engage key accounts, and drive revenue. You’ll leverage account-based marketing (ABM) and sales enablement strategies to support our mission. This role is ideal for a forward-thinking marketer who thrives on developing creative campaigns and data-backed insights that fuel growth, all while managing budgets effectively and creating an omnipresent marketing mix.
Key Responsibilities:
Omni-Present Marketing Mix:
Strategically manage a multi-channel marketing approach, including digital, social media, email, content marketing, events, and partnerships, ensuring a consistent brand presence across all touchpoints.
Innovation & Strategy:
Stay ahead of industry trends and bring fresh, innovative ideas to the team. Continuously seek new ways to reach our audience and make an impact.
Brand Positioning:
Ensure consistent, impactful messaging that reflects our brand’s commitment to women’s empowerment and professional development.
Sales Enablement:
Collaborate closely with sales teams to create compelling assets, messaging, and resources that drive conversion at every stage of the funnel.
Budget Management:
Oversee and manage the marketing budget to optimize resources, maximize ROI, and ensure alignment with organizational goals.
Content & Campaign Management:
Lead B2B campaigns that speak to buyer target audiences, educate, and foster engagement.
Data & Analytics:
Analyze campaign performance metrics, identify insights, and refine strategies based on data. Ensure that marketing decisions are data-driven, optimizing ROI and achieving KPIs. Impact the growth and development of Linkage offerings including engagement with buyers and participants.
Lead Generation & ABM:
In partnership with our Growth Marketing team, develop, execute, and optimize high-impact, account-based marketing and lead generation strategies that align with our business development goals.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field
7+ years of experience in B2B marketing, preferably with ABM, lead generation, and sales enablement focus
A passion for the topic of women advancement and empowerment – from backpack (students) to boardroom (executives).
A strong commitment and proven track record of cultivating a diverse and inclusive environment
Proven ability to manage budgets and drive impactful campaigns in a data-driven environment
Strong experience with omnipresent marketing mix and marketing analytics tools (e.g., Salesforce, HubSpot)
Creative problem-solver with a passion for innovation and excellence
Outstanding communication and project management skills
A strong commitment to women’s empowerment and professional development
Physical Requirements
Must be able to perform essential duties satisfactorily with reasonable accommodation.
Work isgenerally donesitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Expected travel is 0-10% of the time.
#LI-Hybrid
The hiring range for this position is $105,000 to $125,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Other details
Job Family 00 - Linkage
Pay Type Salary
Apply Now
1800 Duke St, Alexandria, VA 22314, USA