SHRM
Senior Specialist, Performance Marketing & PR
SHRM, Alexandria, Virginia, us, 22350
Linkage is a SHRM company focused on shifting the world of work through advancing and empowering women – 52% of the workforce. Linkage is a dynamic and mission-driven organization dedicated to advancing women (not at the exclusion of men) through specialized training and development programs delivered in a contextualized capacity as well as our flagship event, The Women In Leadership Institute. Linkage seeks to be the credible thought partner for companies committed to advancing and empowering women in their places of work to achieve success.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Summary:We are looking for a results-driven Performance Marketing & PR Senior Specialist of Linkage, a SHRM company, to support the development and execution of B2B-focused marketing campaigns to empower and advance women at work – 52% of the workforce. Our ideal candidate is a bold, innovative marketer who is passionate about driving growth through data-driven strategies and meaningful impact.
This role blends creative PR storytelling and hands-on marketing expertise, with an emphasis on digital and email channels. The ideal candidate will influence the buyer audience, manage multi-channel campaigns, and drive measurable results. You will spearhead promotions, optimize digital outreach, and elevate the Linkage brand’s visibility as well as the thought leadership of its CEO through strategic PR efforts.
Key Responsibilities:Public Relations:
Build and execute PR strategies that amplify the brand of Linkage and its CEO’s voice and engage B2B audiences through media outreach, press releases, and thought leadership.
Marketing Campaign Management:
Support the planning and execution of digital marketing campaigns with a focus on email, web, and social media, driving engagement, leads and brand growth. This role will directly manage the day to day email marketing campaigns to nurture customer relationships, boost engagement, and increase conversion rates. Monitor campaign performance to optimize content and frequency.
Promotional Strategy:
Design and implement promotional initiatives including seasonal campaigns, product launches, and special offers tailored to a B2B audience. Must understand the sales cycle and buying committees.
Digital Channel Optimization:
Work across our in-house experts in digital marketing (social media, SEO, website, etc.) to align with the brand’s voice, driving both awareness and measurable performance.
Audience Influence:
Craft compelling narratives to engage B2B audiences, leveraging digital content, influencer partnerships, advisory boards brands, and media relations to shape brand perception.
Performance Tracking & Analysis:
Analyze the effectiveness of marketing and PR campaigns using performance metrics and KPIs to ensure results align with business goals. Adjust strategies to optimize future efforts.
Cross-Functional Collaboration:
Work closely with content, creative, and product teams to ensure cohesive and impactful marketing communications across all digital and PR channels.
Brand Consistency:
Maintain consistent and engaging messaging across all promotional materials, campaigns, and digital channels, reflecting the Linkage brand’s tone and mission.
Qualifications:A passion for the topic of women advancement and empowerment – from backpack (students) to boardroom (executives).
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
5+ years of experience in marketing, public relations, or a similar hybrid role.
Strong expertise in digital marketing channels, particularly email marketing, web, and social media.
Proven success in running B2B-focused PR campaigns and promotions with measurable results.
Excellent communication, writing, and project management skills.
Ability to analyze and leverage data to drive marketing decisions and optimize campaigns.
Strong understanding of buyer behavior, trends, and engagement strategies.
A strong commitment and proven track record of cultivating a diverse and inclusive environment.
Preferred Skills:Experience in consumer brands, retail, or digital-first companies.
Familiarity with marketing automation tools and analytics platforms. Prefer Marketo, Salesforce, and AEM.
Exceptional writing and storytelling ability.
Ability to manage multiple projects in a fast-paced environment.
Physical Requirements:Must be able to perform essential duties satisfactorily with reasonable accommodation. Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Work is regularly performed in a professional office environment and routinely uses standard office equipment. Expected travel is 0-10% of the time.
Work Environment:
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.Expected travel is 0-10% of the time.
The hiring range for this position is $80,000 to $95,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Summary:We are looking for a results-driven Performance Marketing & PR Senior Specialist of Linkage, a SHRM company, to support the development and execution of B2B-focused marketing campaigns to empower and advance women at work – 52% of the workforce. Our ideal candidate is a bold, innovative marketer who is passionate about driving growth through data-driven strategies and meaningful impact.
This role blends creative PR storytelling and hands-on marketing expertise, with an emphasis on digital and email channels. The ideal candidate will influence the buyer audience, manage multi-channel campaigns, and drive measurable results. You will spearhead promotions, optimize digital outreach, and elevate the Linkage brand’s visibility as well as the thought leadership of its CEO through strategic PR efforts.
Key Responsibilities:Public Relations:
Build and execute PR strategies that amplify the brand of Linkage and its CEO’s voice and engage B2B audiences through media outreach, press releases, and thought leadership.
Marketing Campaign Management:
Support the planning and execution of digital marketing campaigns with a focus on email, web, and social media, driving engagement, leads and brand growth. This role will directly manage the day to day email marketing campaigns to nurture customer relationships, boost engagement, and increase conversion rates. Monitor campaign performance to optimize content and frequency.
Promotional Strategy:
Design and implement promotional initiatives including seasonal campaigns, product launches, and special offers tailored to a B2B audience. Must understand the sales cycle and buying committees.
Digital Channel Optimization:
Work across our in-house experts in digital marketing (social media, SEO, website, etc.) to align with the brand’s voice, driving both awareness and measurable performance.
Audience Influence:
Craft compelling narratives to engage B2B audiences, leveraging digital content, influencer partnerships, advisory boards brands, and media relations to shape brand perception.
Performance Tracking & Analysis:
Analyze the effectiveness of marketing and PR campaigns using performance metrics and KPIs to ensure results align with business goals. Adjust strategies to optimize future efforts.
Cross-Functional Collaboration:
Work closely with content, creative, and product teams to ensure cohesive and impactful marketing communications across all digital and PR channels.
Brand Consistency:
Maintain consistent and engaging messaging across all promotional materials, campaigns, and digital channels, reflecting the Linkage brand’s tone and mission.
Qualifications:A passion for the topic of women advancement and empowerment – from backpack (students) to boardroom (executives).
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
5+ years of experience in marketing, public relations, or a similar hybrid role.
Strong expertise in digital marketing channels, particularly email marketing, web, and social media.
Proven success in running B2B-focused PR campaigns and promotions with measurable results.
Excellent communication, writing, and project management skills.
Ability to analyze and leverage data to drive marketing decisions and optimize campaigns.
Strong understanding of buyer behavior, trends, and engagement strategies.
A strong commitment and proven track record of cultivating a diverse and inclusive environment.
Preferred Skills:Experience in consumer brands, retail, or digital-first companies.
Familiarity with marketing automation tools and analytics platforms. Prefer Marketo, Salesforce, and AEM.
Exceptional writing and storytelling ability.
Ability to manage multiple projects in a fast-paced environment.
Physical Requirements:Must be able to perform essential duties satisfactorily with reasonable accommodation. Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Work is regularly performed in a professional office environment and routinely uses standard office equipment. Expected travel is 0-10% of the time.
Work Environment:
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.Expected travel is 0-10% of the time.
The hiring range for this position is $80,000 to $95,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.
#J-18808-Ljbffr