Virgin Hotels
Database Marketing Manager
Virgin Hotels, Las Vegas, Nevada, us, 89105
Position Summary:
The Database Marketing Manager reports to Mohegan Gaming Nevada ("MGNV") and will be responsible for overseeing the database and direct marketing initiatives at Mohegan Casino Las Vegas, inclusive of strategy and execution of database marketing functions. These functions will include database marketing through email and direct mail and coordinating with the necessary stakeholders to maximize efficiency for MGNVs' casino operation located inside Virgin Hotels Las Vegas. The ideal candidate is an energetic professional with outstanding analytical, organizational and leadership skills providing the ability to effectively manage the database department.
Primary Duties and Responsibilities
:
includes but not limited to:Assist in establishing research methodology and designing format for data gathering.Oversee database strategy and execution, including direct marketingMaximize property reinvestment strategies by effectively deploying measured player incentivesDevelop best practices for database initiatives including utilizing test and control methods effectivelyDevelop and maintain policies, procedures and standards relating to database management including ensuring full data integrity and monitoring transaction activityGather/query and format all data needed for generating direct marketing lists for all campaigns and deliver to appropriate partiesDevelop competitive intelligence in each market to understand competitive reinvestmentWork with the analytics team to report on campaign and promotion effectivenessManage the Direct Marketing program including all mail and email communicationOversee the Database Marketing teamOversee the strategic database marketing efforts and successful implementationsCreate pro/forma analysis of marketing programs and campaigns prior to execution to determine expected profitabilityWork with external stakeholders to validate email and address listsMaintain professional relations with vendors, customers and harmonious relationships with co-workersGenerate monthly summary reports detailing play by key database segments and communicates findings.Work with different operations groups to develop campaigns and promotions for each outgoing messageReview database programs and analysis with the MCLV leadership and MGE teamReview the set-up and analysis of all direct mail programsProvide final verification approvals on all data proofs for every direct mail campaignEnsure accuracy with print vendors and mail housesMeets deadlines and target dates for all mail pieces to be in homeProofs all mailers and ensures all disclaimers are maintained correctlyEnsure timelines are met for all phases of the direct marketing process to ensure timely arrival of mail in customer homesMaintains the drop calendar and communicates all offers to the property in a timely fashion.Work with the Call Center to inform representatives of offers that are deploying to customersGenerate player summary reports and work with Player Services management to assign players to the appropriate staff in the player tracking system.Build offers in all casino marketing and corresponding systemsProduce ad-hoc reporting as neededOversee all database marketing expenditures to ensure that all projects are performed within budget guidelinesUnderstand regulatory requirements and abide by those regulations that govern the marketing and direct mail functionsHandle guest inquiries related to database offersObtain and maintain position-specific licensingEnsure Team Members obtain and maintain position-specific licensing.Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.Enforce all property, corporate and departmental policies and proceduresEstablish quality standards for the departmentMaintain and respect confidentiality of marketing programs, guest information and databasesAdhere to all rules and regulations set forth by Nevada Gaming Control BoardPerform other duties as assignedMinimum Education and Qualifications:
Bachelors' Degree in Marketing, Computer Science or a related field preferredIn lieu of a degree, 5 years' experience in Database Marketing may be consideredThree years of Database Marketing or Marketing Analytical Experience in the Gaming Industry including development, data mining and data analysisUnderstanding of information management and reporting analyticsExperience with computer report writing and/or database inquiry software such as SQL or equivalentAdvanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc.Ability to read, analyze, interpret and make recommendations based on statistical reportsAbility to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential informationExtreme attention to detail and organizationExperience working in a fast-paced environmentCasino experience and knowledgeExperience with the following: IGT, LMS, VizExplorer, Infogenesis and Agilysys, preferredMust be able to obtain and maintain valid gaming license requiredExcellent communication skills, project management efficacy-- highly organized, results oriented, and able to take initiative and lead projectsAbility to work independently and with a team; ability to manage multiple projects and staff, including freelancers and vendorsTraining Requirements:
Must attend all appropriate Human Resources Manager Training classesPhysical Demands and Work Environment:
Office work environmentMust be able to sit in front of a computer screen for long periods of timeMust be able to work various shifts and flexible hours ,
including holidaysMust be able to stand and/or walk for extended periods of timeMust be able to work in a fast-paced environment with frequent interruptions and customer interactionTravel may be required for this position
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MGNV reserves the right to make changes in the above job description whenever necessary.
*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*
The Database Marketing Manager reports to Mohegan Gaming Nevada ("MGNV") and will be responsible for overseeing the database and direct marketing initiatives at Mohegan Casino Las Vegas, inclusive of strategy and execution of database marketing functions. These functions will include database marketing through email and direct mail and coordinating with the necessary stakeholders to maximize efficiency for MGNVs' casino operation located inside Virgin Hotels Las Vegas. The ideal candidate is an energetic professional with outstanding analytical, organizational and leadership skills providing the ability to effectively manage the database department.
Primary Duties and Responsibilities
:
includes but not limited to:Assist in establishing research methodology and designing format for data gathering.Oversee database strategy and execution, including direct marketingMaximize property reinvestment strategies by effectively deploying measured player incentivesDevelop best practices for database initiatives including utilizing test and control methods effectivelyDevelop and maintain policies, procedures and standards relating to database management including ensuring full data integrity and monitoring transaction activityGather/query and format all data needed for generating direct marketing lists for all campaigns and deliver to appropriate partiesDevelop competitive intelligence in each market to understand competitive reinvestmentWork with the analytics team to report on campaign and promotion effectivenessManage the Direct Marketing program including all mail and email communicationOversee the Database Marketing teamOversee the strategic database marketing efforts and successful implementationsCreate pro/forma analysis of marketing programs and campaigns prior to execution to determine expected profitabilityWork with external stakeholders to validate email and address listsMaintain professional relations with vendors, customers and harmonious relationships with co-workersGenerate monthly summary reports detailing play by key database segments and communicates findings.Work with different operations groups to develop campaigns and promotions for each outgoing messageReview database programs and analysis with the MCLV leadership and MGE teamReview the set-up and analysis of all direct mail programsProvide final verification approvals on all data proofs for every direct mail campaignEnsure accuracy with print vendors and mail housesMeets deadlines and target dates for all mail pieces to be in homeProofs all mailers and ensures all disclaimers are maintained correctlyEnsure timelines are met for all phases of the direct marketing process to ensure timely arrival of mail in customer homesMaintains the drop calendar and communicates all offers to the property in a timely fashion.Work with the Call Center to inform representatives of offers that are deploying to customersGenerate player summary reports and work with Player Services management to assign players to the appropriate staff in the player tracking system.Build offers in all casino marketing and corresponding systemsProduce ad-hoc reporting as neededOversee all database marketing expenditures to ensure that all projects are performed within budget guidelinesUnderstand regulatory requirements and abide by those regulations that govern the marketing and direct mail functionsHandle guest inquiries related to database offersObtain and maintain position-specific licensingEnsure Team Members obtain and maintain position-specific licensing.Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.Enforce all property, corporate and departmental policies and proceduresEstablish quality standards for the departmentMaintain and respect confidentiality of marketing programs, guest information and databasesAdhere to all rules and regulations set forth by Nevada Gaming Control BoardPerform other duties as assignedMinimum Education and Qualifications:
Bachelors' Degree in Marketing, Computer Science or a related field preferredIn lieu of a degree, 5 years' experience in Database Marketing may be consideredThree years of Database Marketing or Marketing Analytical Experience in the Gaming Industry including development, data mining and data analysisUnderstanding of information management and reporting analyticsExperience with computer report writing and/or database inquiry software such as SQL or equivalentAdvanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc.Ability to read, analyze, interpret and make recommendations based on statistical reportsAbility to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential informationExtreme attention to detail and organizationExperience working in a fast-paced environmentCasino experience and knowledgeExperience with the following: IGT, LMS, VizExplorer, Infogenesis and Agilysys, preferredMust be able to obtain and maintain valid gaming license requiredExcellent communication skills, project management efficacy-- highly organized, results oriented, and able to take initiative and lead projectsAbility to work independently and with a team; ability to manage multiple projects and staff, including freelancers and vendorsTraining Requirements:
Must attend all appropriate Human Resources Manager Training classesPhysical Demands and Work Environment:
Office work environmentMust be able to sit in front of a computer screen for long periods of timeMust be able to work various shifts and flexible hours ,
including holidaysMust be able to stand and/or walk for extended periods of timeMust be able to work in a fast-paced environment with frequent interruptions and customer interactionTravel may be required for this position
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MGNV reserves the right to make changes in the above job description whenever necessary.
*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*