Great Lakes Wealth
Senior Marketing Manager
Great Lakes Wealth, Northville, Michigan, United States, 48167
Senior Marketing Manager
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Great Lakes Wealth - Northville, MI
$75,000 - $105,000 salary
Full-Time
Come join a small, fast-paced, fast-growing and award-winning wealth advisory firm offering financial planning & asset management services to high net worth clients. Great Lakes Wealth is a financial services, wealth management & investment advisory firm based in Northville, MI and serving clients around the country. We work with a select group of clients and have an overarching objective to provide the best client experience possible. Our commitment is reflected in everything we do - the connected relationships we build, the disciplined planning process we apply, and the concierge-level of service we provide. We combine Wall Street solutions with Main Street values and we bring common sense investing into a not-so-common sense world.
We offer a competitive salary + BONUS and benefits package, including health, dental, vision, 401k with matching, paid time off, as well as perks and rewards.
We are looking for an experienced, organized & growth-minded person with a marketing background to fill the position of Senior Marketing Manager.
JOB SUMMARY
Direct and oversee marketing & communications for our company and co-lead the promotion of the brands and products we represent. Responsible for development, implementation, measurement, and presentation of marketing and communication efforts in various mediums including digital, print and broadcast communications. Suggests marketing campaign ideas though various types of media, as well as counsel top management on effective communications tactics and strategies. Manage multiple projects on a daily basis. Work closely with senior management on strategic initiatives and communication plans.
EDUCATIONAL/ SKILL SET & OTHER REQUIREMENTS
A Bachelor’s Degree or higher in marketing, communications, business administration or related field
A minimum of 5 years’ experience in marketing communications, public relations, community relations, or advertising
Experience managing and executing across several communications media
Strong verbal and written communications
Extensive successful writing and editing experience with a variety of print and online communications media
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing programs to advance the companies missions and goals
Creative and thoughtful on how new media technologies can be utilized
Self-starter, willing to execute day-to-day tasks and work independently
Experience with WordPress, Constant Contact, Canva, Google Business Suite and other digital marketing platforms and tools
Experience with all major social media platforms, including: YouTube, Meta/Facebook, LinkedIn, X/Twitter, Instagram, TikTok, Spotify, Apple podcasts & I Heart Media
Ability to prioritize, follow through, and complete tasks efficiently & effectively
PRIMARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Determine communications strategy and execute programs to deliver communications objectives throughout the company
Develop branding initiatives, communications, and social media strategy
Responsible for strategic direction and execution of all internal and external communications
Evaluate & update internet sites developing and maintaining content
Recruit, lead, and evaluate marketing support personnel - full-time, part-time, and contract employees - for a wide variety of projects including print materials, website design & maintenance, social media posting, traditional events, booth exhibits and other similar activities
Knowledge and success at creating content in-house, as needed
Create and/or update collateral materials promoting the company’s services
Work with vendors to outsource projects and complete jobs when necessary.
Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns
Create annual budgets and report budgetary expenses related to the company, on a monthly basis
Evaluate and report on-going marketing campaigns to senior management on an on-going basis
Work closely with President/CEO and the marketing team on multiple projects and initiatives
SECONDARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Support office and firm initiatives, as needed
Job Type
:
Full-time
Required education
:
Bachelor's or higher
Required experience
:
Social Media: 5 years
Marketing: 5 years
Location:
Northville, MI 48167 (Required)
Ability to Commute:
Northville, MI 48167 (Required)
Work Location:
In person
#J-18808-Ljbffr
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Great Lakes Wealth - Northville, MI
$75,000 - $105,000 salary
Full-Time
Come join a small, fast-paced, fast-growing and award-winning wealth advisory firm offering financial planning & asset management services to high net worth clients. Great Lakes Wealth is a financial services, wealth management & investment advisory firm based in Northville, MI and serving clients around the country. We work with a select group of clients and have an overarching objective to provide the best client experience possible. Our commitment is reflected in everything we do - the connected relationships we build, the disciplined planning process we apply, and the concierge-level of service we provide. We combine Wall Street solutions with Main Street values and we bring common sense investing into a not-so-common sense world.
We offer a competitive salary + BONUS and benefits package, including health, dental, vision, 401k with matching, paid time off, as well as perks and rewards.
We are looking for an experienced, organized & growth-minded person with a marketing background to fill the position of Senior Marketing Manager.
JOB SUMMARY
Direct and oversee marketing & communications for our company and co-lead the promotion of the brands and products we represent. Responsible for development, implementation, measurement, and presentation of marketing and communication efforts in various mediums including digital, print and broadcast communications. Suggests marketing campaign ideas though various types of media, as well as counsel top management on effective communications tactics and strategies. Manage multiple projects on a daily basis. Work closely with senior management on strategic initiatives and communication plans.
EDUCATIONAL/ SKILL SET & OTHER REQUIREMENTS
A Bachelor’s Degree or higher in marketing, communications, business administration or related field
A minimum of 5 years’ experience in marketing communications, public relations, community relations, or advertising
Experience managing and executing across several communications media
Strong verbal and written communications
Extensive successful writing and editing experience with a variety of print and online communications media
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing programs to advance the companies missions and goals
Creative and thoughtful on how new media technologies can be utilized
Self-starter, willing to execute day-to-day tasks and work independently
Experience with WordPress, Constant Contact, Canva, Google Business Suite and other digital marketing platforms and tools
Experience with all major social media platforms, including: YouTube, Meta/Facebook, LinkedIn, X/Twitter, Instagram, TikTok, Spotify, Apple podcasts & I Heart Media
Ability to prioritize, follow through, and complete tasks efficiently & effectively
PRIMARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Determine communications strategy and execute programs to deliver communications objectives throughout the company
Develop branding initiatives, communications, and social media strategy
Responsible for strategic direction and execution of all internal and external communications
Evaluate & update internet sites developing and maintaining content
Recruit, lead, and evaluate marketing support personnel - full-time, part-time, and contract employees - for a wide variety of projects including print materials, website design & maintenance, social media posting, traditional events, booth exhibits and other similar activities
Knowledge and success at creating content in-house, as needed
Create and/or update collateral materials promoting the company’s services
Work with vendors to outsource projects and complete jobs when necessary.
Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns
Create annual budgets and report budgetary expenses related to the company, on a monthly basis
Evaluate and report on-going marketing campaigns to senior management on an on-going basis
Work closely with President/CEO and the marketing team on multiple projects and initiatives
SECONDARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Support office and firm initiatives, as needed
Job Type
:
Full-time
Required education
:
Bachelor's or higher
Required experience
:
Social Media: 5 years
Marketing: 5 years
Location:
Northville, MI 48167 (Required)
Ability to Commute:
Northville, MI 48167 (Required)
Work Location:
In person
#J-18808-Ljbffr