Digital Advertising Specialist Job at The Judge Group in New York

Our client is currently seeking a Sr. Programmatic Associate

Location: Hybrid, Manhattan, NYC

Salary: $60,000 - $70,000

Employment Type: Direct Hire

Benefits:

• Health, Dental, Vision coverage
• Competitive PTO offering

Role Summary & Impact

As a Senior Programmatic Associate, you will support teams in creating and executing programmatic media plans using industry-leading media technology platforms. This role offers exposure to emerging digital media technologies, publishers, and programmatic strategies, providing a strong foundation for a career in digital media. You will also manage entry-level team members.

Key Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets are pacing effectively and tactics are optimized towards objectives and KPIs.
• Handle operational tasks such as budget management, billing, and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and communicate with members of the broader digital account teams, including planning, investment, operations, and analytics.
• Work with publishers to implement, troubleshoot, and optimize programmatic deals to secure high-quality media inventory.
• Develop technical skills in using digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
• Train, onboard, manage day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
• 1+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic or digital media platforms.