American Campus Communities
Director - Marketing
American Campus Communities, Austin, Texas, us, 78716
Director - Marketing
Application Deadline:
6 December 2024
Department:
Marketing & Leasing
Employment Type:
Full Time
Location:
Corporate
Compensation:
$68,000 - $78,000 / year
Description
*Austin,TX based preferred, but open to remote considerations*
The Director of Marketing is responsible for the development and review of marketing and ensuring all plans and campaigns are executed on time and on budget, while upholding the integrity of our company's brand. This position works collaboratively with the Marketing, Leasing, and Operations teams, as well as other functional business departments, to support the implementation of strategic marketing plans and established procedures. This position may provide direct supervision of designated members of the Leasing and Marketing Department.
As of the date on which this job advertisement is posted, the Company anticipates that the base salary pay range for this role is $68,000 - $78,000 (this represents the presently-anticipated low and high end of the Company's base salary pay range for this position). Actual pay may vary based on various factors, including but not limited to location and experience. In compliance with the Colorado Equal Pay for Equal Work Act, the base salary range for this position is $68,000 - $78,000 (for candidates that reside in CO). This role is bonus eligible. Benefits include generous health insurance and wellness benefits, 401(k), and paid time off.
Develop, review, and implement strategic marketing plans and campaigns across various marketing mediums. Analyze effectiveness of marketing campaigns and mediums in relation to appropriate target market by utilizing the Company systems, reporting tools, and other online measurement tools. Make recommendations for improvements to strategic marketing plans, calendars, and marketing timelines based on leasing velocity and traffic trends. Participate in strategic and creative process required for marketing campaign development. Evaluate and make recommendations to appropriately adjust marketing expenses in correlation with marketing effectiveness and Return on Investment (ROI), including, but not limited to: specific market(s), individual properties, etc. Responsible for, but not limited to, hiring, training, employee development, goal setting, and project management with those team members. Essential Duties: (Other duties may be assigned)
Ensure marketing campaigns are focused on designated Company target markets in priority sequence while upholding the integrity of the Company brand. Maintain knowledge of message, demographics, market information, leasing numbers, and other pertinent information for all properties. Stay up-to-date, and maintain, knowledge and awareness of on-going marketing trends. Attend and participate in property marketing calls and event planning sessions as needed. Evaluate market conditions and provide recommendations on marketing initiatives as needed. Travel as needed to assist in marketing and leasing operations. Administer and develop training, training documentation, and resources on relevant marketing topics. Management of marketing vendors and partners ensuring adherence to established guidelines, quality control, pricing, and efficiency. Manage sports marketing contract negotiations, conflict management, renewals and budgeting under the supervision of the Senior Director of Marketing. Marketing operations integration of the Company acquisition properties and new developments. Collaborate with Leasing, Content, Digital, Creative and Operations teams to drive traffic and impact leasing conversion and velocity. Deliver global marketing communications as needed and per the direction of senior leadership. Develop and administer leasing and marketing contests under the direction of senior leadership. Carries out supervisor responsibilities of assigned employees, including interviewing, hiring, and training employees as needed; planning assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems as needed. Provides regular updates to senior management.
American Campus Communities Culture Commitments
Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all. The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash in the office and around our communities. No matter their position or duration at the organization, everyone picks up trash. Serve as an American Campus representative and liaison in all interactions. Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment. Skills, Knowledge & Expertise
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor's degree in Marketing preferred, 5+ years' experience in the student/multi-family housing industry, and/or an equivalent combination of education & experience. Certificates/Licenses:
N/A Knowledge/Skills/Abilities:
Knowledge of:
On-going trends in print, online, social, direct mail, and other marketing mediums. Message, demographics, market info and other pertinent information for all properties and/or departments. Industry standards and awareness of on-going trends in print, online and other marketing mediums. Microsoft Office Suite. Google Analytics and Google AdWords. Graphic design software specifically Adobe Creative Suite with specific focus on In-Design. Skill in:
Project and time management. Organization and prioritization. Establishing and maintaining effective verbal, written, and interpersonal communication skills. Marketing campaign development. Digital and social media marketing. Copywriting, editing and proofing. Initiative and resourcefulness. Effective leadership. Professionalism and interpersonal skills. Ability to:
Multi-task in a fast-paced environment. Maintain a high level of organization and prioritize tasks. Work independently as a self-starter with a hands-on approach. Meet deadlines and deliverables. Be resourceful and to demonstrate initiative. Provide exceptional attention to details. Adhere to company branding guidelines. Translate from written or verbal concept to marketing concept and visual product. Define and solve problems, collect and analyze data, establish facts, and draw valid conclusions. Job Benefits
Dental Vison 401(k) Medical & Dependent Care Flexible Spending Accounts Life Insurance Sick Leave Paid Time Off Paid Maternity Leave Health Insurance Short Term & Long Term Disability
Application Deadline:
6 December 2024
Department:
Marketing & Leasing
Employment Type:
Full Time
Location:
Corporate
Compensation:
$68,000 - $78,000 / year
Description
*Austin,TX based preferred, but open to remote considerations*
The Director of Marketing is responsible for the development and review of marketing and ensuring all plans and campaigns are executed on time and on budget, while upholding the integrity of our company's brand. This position works collaboratively with the Marketing, Leasing, and Operations teams, as well as other functional business departments, to support the implementation of strategic marketing plans and established procedures. This position may provide direct supervision of designated members of the Leasing and Marketing Department.
As of the date on which this job advertisement is posted, the Company anticipates that the base salary pay range for this role is $68,000 - $78,000 (this represents the presently-anticipated low and high end of the Company's base salary pay range for this position). Actual pay may vary based on various factors, including but not limited to location and experience. In compliance with the Colorado Equal Pay for Equal Work Act, the base salary range for this position is $68,000 - $78,000 (for candidates that reside in CO). This role is bonus eligible. Benefits include generous health insurance and wellness benefits, 401(k), and paid time off.
Develop, review, and implement strategic marketing plans and campaigns across various marketing mediums. Analyze effectiveness of marketing campaigns and mediums in relation to appropriate target market by utilizing the Company systems, reporting tools, and other online measurement tools. Make recommendations for improvements to strategic marketing plans, calendars, and marketing timelines based on leasing velocity and traffic trends. Participate in strategic and creative process required for marketing campaign development. Evaluate and make recommendations to appropriately adjust marketing expenses in correlation with marketing effectiveness and Return on Investment (ROI), including, but not limited to: specific market(s), individual properties, etc. Responsible for, but not limited to, hiring, training, employee development, goal setting, and project management with those team members. Essential Duties: (Other duties may be assigned)
Ensure marketing campaigns are focused on designated Company target markets in priority sequence while upholding the integrity of the Company brand. Maintain knowledge of message, demographics, market information, leasing numbers, and other pertinent information for all properties. Stay up-to-date, and maintain, knowledge and awareness of on-going marketing trends. Attend and participate in property marketing calls and event planning sessions as needed. Evaluate market conditions and provide recommendations on marketing initiatives as needed. Travel as needed to assist in marketing and leasing operations. Administer and develop training, training documentation, and resources on relevant marketing topics. Management of marketing vendors and partners ensuring adherence to established guidelines, quality control, pricing, and efficiency. Manage sports marketing contract negotiations, conflict management, renewals and budgeting under the supervision of the Senior Director of Marketing. Marketing operations integration of the Company acquisition properties and new developments. Collaborate with Leasing, Content, Digital, Creative and Operations teams to drive traffic and impact leasing conversion and velocity. Deliver global marketing communications as needed and per the direction of senior leadership. Develop and administer leasing and marketing contests under the direction of senior leadership. Carries out supervisor responsibilities of assigned employees, including interviewing, hiring, and training employees as needed; planning assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems as needed. Provides regular updates to senior management.
American Campus Communities Culture Commitments
Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all. The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash in the office and around our communities. No matter their position or duration at the organization, everyone picks up trash. Serve as an American Campus representative and liaison in all interactions. Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment. Skills, Knowledge & Expertise
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor's degree in Marketing preferred, 5+ years' experience in the student/multi-family housing industry, and/or an equivalent combination of education & experience. Certificates/Licenses:
N/A Knowledge/Skills/Abilities:
Knowledge of:
On-going trends in print, online, social, direct mail, and other marketing mediums. Message, demographics, market info and other pertinent information for all properties and/or departments. Industry standards and awareness of on-going trends in print, online and other marketing mediums. Microsoft Office Suite. Google Analytics and Google AdWords. Graphic design software specifically Adobe Creative Suite with specific focus on In-Design. Skill in:
Project and time management. Organization and prioritization. Establishing and maintaining effective verbal, written, and interpersonal communication skills. Marketing campaign development. Digital and social media marketing. Copywriting, editing and proofing. Initiative and resourcefulness. Effective leadership. Professionalism and interpersonal skills. Ability to:
Multi-task in a fast-paced environment. Maintain a high level of organization and prioritize tasks. Work independently as a self-starter with a hands-on approach. Meet deadlines and deliverables. Be resourceful and to demonstrate initiative. Provide exceptional attention to details. Adhere to company branding guidelines. Translate from written or verbal concept to marketing concept and visual product. Define and solve problems, collect and analyze data, establish facts, and draw valid conclusions. Job Benefits
Dental Vison 401(k) Medical & Dependent Care Flexible Spending Accounts Life Insurance Sick Leave Paid Time Off Paid Maternity Leave Health Insurance Short Term & Long Term Disability