Marketing Operations Specialist Job at Thomson Reuters in Mc Lean

About the Role The Marketing Operations Specialist will manage the operational side of our marketing efforts, focusing on digital marketing, demand generation, and data-driven initiatives to support lead acquisition and brand growth. This role will be instrumental in executing campaigns, optimizing digital channels, and managing the tools and technologies that drive our marketing engine. Additionally, this role will work closely with the Senior Marketing Strategist to provide tactical support and insights. As the Marketing Operations Specialist you will also contribute to a variety of areas including: Digital Marketing Execution: Implement and manage digital marketing campaigns across channels, including email, social media, and paid advertising. Optimize campaigns for maximum reach, engagement, and conversion. Demand Generation: Develop and execute lead generation initiatives, driving qualified leads to support sales pipeline growth. Manage lead scoring, nurture campaigns, and segmentation. Analytics and Reporting: Track, analyze, and report on marketing performance metrics. Provide actionable insights to improve marketing efficiency, conversion rates, and overall impact. Events Management: Assist in planning and executing both virtual and in-person events, including webinars, trade shows, industry conferences, and company-hosted events. Handle end-to-end event logistics, including vendor coordination, registration, promotional activities, and on-site/virtual support to ensure a smooth and impactful experience for participants. Support Brand Management: Assist in maintaining brand consistency across digital assets and support the creation of content in line with brand guidelines. Technology and Tools Management: Oversee marketing tools and systems, including CRM, email marketing, and automation platforms. Ensure seamless integration with Sales tools for accurate tracking and reporting. Content Creation and Support: Collaborate on the production of engaging content for demand generation, including blog posts, social media assets, and email copy. About You You're a good fit for the role of Marketing Operations Specialist if you have: Bachelor's degree in Marketing, Business, or related field. Equivalent experience will be considered in lieu of a degree. 3-5 years of experience in marketing operations, digital marketing, or demand generation. Proficiency in digital marketing tools, including CRM, marketing automation platforms, and Google Analytics. Analytical mindset, with experience in tracking and optimizing marketing performance. Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously. Ability to obtain and maintain a U.S. Government security clearance. U.S. Citizenship essential to comply with government contract/agency or department of Federal Government requirements. What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact. Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. #J-18808-Ljbffr