Product Marketing Manager

Product Marketing Manager

Location: Orland Park area (hybrid)

Experience Level: 8+ years

Base Salary: $120k+ plus bonus

Benefits: Medical/dental/vision/401(k)/profit sharing; parental leave/PTO/holidays

Samples: Will need to share writing samples, materials/presentations, video, graphics, etc.

**TO BE CONSIDERED YOU MUST CURRENTLY RESIDE IN THE AREA**

LHH Recruitment Solutions is working with a manufacturing company in the Orland Park/Tinley area who has a newly created role for an experienced Product Marketing Manager to develop marketing plans and messaging to drive growth and awareness for a new product.

You’ll create compelling content to enhance market visibility and generate demand, while using data and KPIs to assess and refine performance. You’ll work closely with cross-functional teams to define GTM (go-to-market) strategies, ensuring clear audience personas and product positioning.

Requirements:

• Bachelor’s degree in marketing or similar discipline.
• 8 years overall marketing experience with at least 6 years in product marketing within enterprise environments.
• Recent or current experience marketing B2B products (NOT consumer products) within a solution set or product portfolio.

Responsibilities:

• Collaborate across global, cross-functional teams, outside vendors and customers.
• Develop plans and execute campaigns to elevate brand awareness and generate leads.
• Develop compelling messaging using customer feedback and competitor insights.
• Lead tradename development as needed.
• Be the marketing SME working with internal/external teams to shape launch content.
• Create promo materials incl. webinars, presentations, videos, blogs, and sales training.
• Oversee digital content incl. landing pages, ensuring use of SEO to optimize content.
• Ensure content is updated and used effectively in presentations and sales trainings.
• Create and maintain use cases and case studies reflecting market trends and customer needs.
• Create joint marketing materials ensuring brand consistency and lead initiatives to educate target audiences on product benefits.
• Manage trade show activities from planning to execution.
• Develop graphics for trade shows and product displays.
• Coordinate schedules with Product Management and Business Development.

Additional Experience Desired:

• Demonstrated track record working as part of a cross-functional team to launch new products across global markets that have met revenue goals.
• Exceptional strategic messaging, copywriting, and product management skills.
• Familiarity with Canva, Marketo, Loom and Tableau is a plus, but not required.
• Familiarity with SEO tools and strategy is a plus.
• Working knowledge of marketing automation, lead management, CRM systems or similar tools is a plus.
• Ability to distill technical concepts and information, shaping them into GTM ready messaging.
• Someone who is bold and wants to think outside of the box who can take initiative.