Field Marketing Manager

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

The Opportunity

Planview is looking for a savvy, results-oriented, and self-driven Field Marketing Manager to drive regional awareness and build pipeline in a fast-paced and competitive market. This role is critical in supporting all pipeline-generating activities, with a key focus on Target Accounts.

The ideal candidate will thrive in an agile, cross-functional go-to-market environment, partnering with marketing, sales and product teams to build and execute high-impact, multi-channel campaigns, while continuously analyzing and optimizing results.

Reporting to the Director, Account Based Marketing, the Field Marketing Manager should be bold in testing new approaches, unafraid to fail fast, and focused on driving results. Demand will come from a combination of targeted digital marketing programs and in-person and virtual events. The ideal candidate will have a strong understanding of how to generate qualified interest across the US and Canada markets, creating in-person and virtual events that effectively generate pipeline. If you’re energized by a dynamic culture of growth and transparency, this might be the perfect role for you.

What You'll Do

• Event Management:
• Plan and execute regional marketing events, including trade shows, webinars, and customer events to enhance brand awareness and generate leads.
• Collaborate with cross-functional teams to develop event themes, agendas, and promotional materials.
• Manage event logistics, vendor relationships, and budgets, including contract negotiations, to ensure successful event execution.
• Develop and execute lead-nurturing strategies post-event to convert event attendees into qualified sales opportunities.
• Work closely with Enterprise Account Executives and Sales Development Representatives to ensure timely and effective follow-up with event leads.
• Digital Marketing:
• Develop and implement digital marketing campaigns, including email marketing, paid social and online advertising, to drive interest and registrations for in-person and virtual events.
• Marketing Automation:
• Utilize Salesforce and Marketo to track event performance, manage leads, and optimize marketing automation processes.
• Analyze campaign performance data to evaluate the effectiveness of events, improve conversion rates, and adjust strategies accordingly
• Collaboration & Strategy:
• Work with product, brand, partner, and content marketing teams to create compelling messaging and develop content that resonates with target audience.
• Partner with Enterprise Account Executives, SDRs and sales leadership to ensure end-to-end alignment, engagement, and execution of events.
• Communicate regularly with senior leadership to keep stakeholders updated on event progress, performance, and pipeline impact.
• Reporting & Analysis:
• Monitor and report on key performance metrics to assess the success of events and inform future strategies.
• Provide data-driven insights and recommendations to improve overall marketing effectiveness and ROI.

What You'll Bring

• Familiarity with enterprise SaaS software marketing, demand generation, and sales processes
• Bachelor’s degree in marketing or related field
• 2+ years of years of B2B event creation, coordination, and execution experience
• Demonstrated experience and knowledge in latest B2B event trends
• Knowledge of B2B marketing automation, email marketing (Marketo) is strongly preferred
• Experience and passion for performance optimization paired with strong analytical skills and metrics driven decision making
• Experience working with Salesforce.com to evaluate performance and ROI
• Exceptional written and oral communications skills
• Ability to travel up to 25%

Benefits at Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

Equal Employment Opportunity at Planview

Planview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. As part of our efforts to build a diverse workforce, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience.

Reasonable accommodations for the interview process can be requested by emailing recruitment@planview.com.