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Syros Pharmaceuticals, Inc

Syros Pharmaceuticals, Inc is hiring: Director, Marketing Strategy in Baltimore

Syros Pharmaceuticals, Inc, Baltimore, MD, United States


Reporting to the Vice President of Marketing and New Product Development, Syros Pharmaceuticals is seeking a Director, Marketing Strategy. A pivotal phase 3 trial for tamibarotene is currently underway and this role will help to drive strategic launch planning for this asset, which represents our first anticipated commercial product launch as an organization. Responsibilities Identify key insights and anticipate future opportunities and barriers through synthesis and integration of business intelligence on market, competition, and scientific trends Leverage a deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders to inform the go-to-market approach that drives customer behavior change and market performance Develop the annual and long-term strategic marketing plans Formulate the omni-channel marketing customer engagement strategy Design integrated marketing campaigns Plan and implement advisory boards to address key strategic questions Develop brand value story in collaboration with Access and Medical Affairs teams Assemble lifecycle management plan; lead scenario planning and product forecasting in collaboration with Analytics and Finance teams Success Factors Self-motivated; able to work independently and to problem solve Excellent interpersonal, oral and written communication skills Sound judgment; acts with integrity and respect at all times Excellent attention to detail, project management and organizational skills Ability to act with urgency in critical situations Entrepreneurial and passionate, with a tolerance for ambiguity; enjoys working in a fast-paced, small-company environment Fosters strong relationships and values collaboration to develop and execute plans Minimum Qualifications Minimum of 10 years of progressive biotech/pharmaceutical commercial experience, including minimum of 5 years in a marketing role Oncology launch experience required Track record of innovative strategy development, alignment, and implementation Demonstrated success in product launch planning and accelerating brand uptake Proven ability to collaborate and influence across functional and organizational boundaries as a strong team player Substantial success working in cross-functional environments across diverse teams including Medical, Access, Finance, Legal, Regulatory #J-18808-Ljbffr