Digital Marketing Specialist Job at MediaFuel in Fishers

This is a Hybrid Position for the Digital Marketing Specialist

Our team in office 3 days a week and work from home 2 days. There is no work from home 100% at this time.

Digital Marketing Specialist

What are we all about at MediaFuel?

We exist to distinguish brands and generate demand for their business. We do creative work that helps our clients stand out. We like to work hard and get results for our clients. We’re passionate about helping each other and our clients succeed. We’re not perfect, but we strive to get better every day.

Is this Position Right for You?

Are you passionate about digital marketing? Can you quickly figure out what’s essential and what isn’t? Are you interested in learning why people do what they do? Are you the responsible one in your group that builds confidence and clears a path to success? Do you naturally help others achieve their goals? Are you knowledgeable about SEO, paid advertising, and marketing automation? Are you ready to play a vital role in supporting our clients, our team, and scaling marketing efforts?

Digital Marketing Specialist Responsibilities:

Coordinate and Manage Client Projects:

• Oversee weekly project status updates for clients and manage their accounts.
• Coordinate initiative calendars and project schedules for assigned clients.
• Collaborate with internal team members and web developers to ensure the timely delivery of initiatives.
• Lead keyword research, SEO, and Paid Advertising initiatives.

Client Communication and Reporting:

• Provide weekly updates for assigned clients and ensure team members are aware of project due dates.
• Communicate with clients about the status of projects, ensuring all are running on time and within the project scope.
• Prepare and deliver weekly lead generation reports, monthly SEO reports, PPC reporting, and other performance reports.

Strategic Campaign Execution:

• Assist in planning and executing digital audits, web services, SEO, database marketing, email campaigns, and social media campaigns.
• Build and execute campaigns, programs, and emails in marketing automation platforms such as Keep, HubSpot, Pardot, Salesforce, Go High Level, Mailchimp, Marketo, etc.
• Support and reinforce client relationships by being a subject-matter expert on digital strategy, channel utilization, and tactical execution.

Collaboration and Creativity:

• Work with other account team members to develop creative briefs for projects and disseminate them to creative teams.
• Schedule kick-off meetings and collaborate with all team members to deliver projects on schedule and within the project scope.
• Provide creative thinking and take the initiative to grow clients’ businesses regularly.

Technical and Analytical Skills:

• Evaluate and optimize websites for clients through auditing and SEO evaluation.
• Monitor and optimize client accounts such as Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Search Console, and Google Tag Manager accounts.
• Create performance reports highlighting campaign takeaways and performance against established KPIs.
• Implement technical SEO improvements, including site structure, HTML, CSS, JavaScript, and website performance optimization.
• Conduct A/B testing, conversion rate optimization (CRO), and customer segmentation.
• Analyze data, interpret metrics, and provide actionable insights to improve SEO performance.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

SEO Strategy and Execution:

• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Conduct thorough keyword research and competitive analysis.
• Optimize website content, including blogs, landing pages, and product pages.
• Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
• Collaborate with the content team to create SEO-friendly content.
• Implement technical SEO improvements and ensure best practices are followed.
• Build and maintain relationships with industry influencers and bloggers for link-building opportunities.
• Prepare detailed SEO reports and provide actionable recommendations.

Content and Social Media Management:

• Manage and create various lead-nurturing campaigns, utilizing email and SMS.
• Assist with social media posting for specific clients.
• Update WordPress-based websites and adjust content on client sites as needed.

PPC Campaign Management:

• Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads, etc.).
• Conduct keyword research and optimize ad copy to improve click-through rates (CTR) and conversion rates.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Manage and adjust bids to maximize ROI and meet campaign goals.

Digital Media Buys:

• Plan and execute digital media buys across display networks, programmatic advertising, and other digital channels.
• Negotiate and manage relationships with media vendors and platforms to ensure optimal ad placements and pricing.
• Track and report on the performance of media buys, ensuring they align with overall marketing objectives.

Analytics and Reporting:

• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track campaign performance and identify areas for improvement.
• Prepare detailed reports on campaign performance, including impressions, clicks, conversions, and ROI.
• Conduct A/B testing to optimize ad creatives, landing pages, and other campaign elements.

Budget Management:

• Develop and manage budgets for PPC and media buy campaigns.
• Ensure campaigns stay within budget while achieving target KPIs.
• Provide regular budget forecasts and updates to stakeholders.

Collaboration and Strategy:

• Work closely with the marketing team to align PPC and media buy strategies with overall marketing goals.
• Collaborate with content creators, designers, and other stakeholders to develop compelling ad creatives.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising.

The Person Our Team Needs:

• Enthusiastic and self-motivated, with the ability to lead projects proactively.
• Meticulous attention to detail, with an overall passion for continual improvement.
• Innovative and creative, with a logical and systematic approach to problem-solving.
• Credible and articulate, with excellent communication, presentation, and interpersonal skills.
• Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority.
• Desire to always be learning and excelling to become the best possible version of you.
• Forgiving, open to constructive criticism, and values accountability.

Our Core Values:

• Humbly confident and hungry – We do what we say we’re going to do, and we are passionate about our work.
• Open-minded problem solvers – We have a curiosity to elevate our learning and solve real business problems.
• Not about me – We put others first, seek help, ask questions, admit mistakes, contribute ideas, and find the best solutions as a team.
• Originality – We use creative ingenuity and technology to implement business solutions for our clients.
• Results-focused – We set goals to measure our progress and create generational blessings.

Ideal Qualifications:

• Proven experience in digital marketing, media buying, and high-ticket sales environments.
• Strong background in building and managing marketing funnels and automation workflows.
• Proficiency in tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Search Console, and Go High Level.
• Experience in high-ticket sales and agency marketing, with a strategic mindset.
• Ability to develop and execute comprehensive marketing strategies tailored to specific industry segments.
• Familiarity with A/B testing, conversion rate optimization (CRO), and customer segmentation.

See if we're a fit! Apply today.