Marketing Manager

Description

Overview:

As Marketing Manager at Story, you'll translate our brand strategy into powerful
narratives and lead tactical execution across customer touch points. Reporting to
the Director of Marketing Communications and working closely with the
Marketing Coordinator, you'll ensure effective implementation of marketing
initiatives while maintaining strategic alignment with the broader vision set by
leadership. Your storytelling will be central to our email campaigns, SMS
communications, major promotions, holiday planning, retail initiatives, field
events, and support for wholesale and 3rd party retailers. Your mission is to
create a cohesive and engaging brand story that resonates with our audience,
supports our house brands and drives Story's goals of profitability and operational efficiency.

Your core responsibilities:

• Translate high-level marketing communications strategy into actionable
  campaign plans and content calendars for Story and our house brands
  Lead tactical execution of marketing initiatives
• Manage day-to-day marketing operations and campaign implementation
  while ensuring alignment with strategic objectives
• Direct and supervise the Marketing Coordinator in the execution of email,
  SMS, social media, and other channel-specific scheduling activities
• Collaborate with cross-functional teams to uncover and articulate unique
  stories about our products, processes, and people that differentiate Story
  in the market

What your days look like:

• Provide direction and mentorship to the Marketing Coordinator, ensuring
  quality and consistency in all marketing executions
• Translate Director-level strategic initiatives into clear action plans for the
  marketing team
• Serve as the key liaison between leadership's strategic vision and
  ground-level implementation
• Collaborate with the creative team to translate stories into visually
  compelling content across various mediums
• Partner with wholesale and retail teams to create narrative-driven
  marketing materials that support their objectives
• Conduct research and interviews within the organization to uncover
  unique stories and insights
• Develop and execute content calendars that ensure a consistent flow of
  engaging stories across all channels
• Analyze engagement metrics to refine storytelling approaches and
  optimize impact

Your cross-functional partners:

• Performance/E-commerce Team: Ensure that storytelling elements are
  effectively integrated into digital marketing initiatives. Collaborate on
  analytics insights to continue to drive better customer experience,
  conversion and retention rates
• Retail Team: Develop narrative-driven experiences that enhance in-store
  customer engagement and drive foot traffic
• Product and Supply Chain: Collaborate to uncover compelling stories
  about our products and processes. Leverage inventory insights and
  upcoming innovation to drive promotion, storytelling, and incentive
  programming
• Wholesale Team: Craft compelling brand stories that wholesale partners
  and 3rd party retailers can leverage to drive sales

Requirements

Who you are:

• You have a bias toward action, with an eye on solutions and are
  exceptionally detail-oriented
• You're not afraid to roll up your sleeves and bring fresh ideas and
  solutions to the table
• Proven marketing professional with 5+ years of experience in multi-channel marketing and content strategy
• A skilled storyteller with a passion for crafting compelling narratives that
  resonate with diverse audiences
• Proven ability to translate high-level strategy into tactical marketing plans
• Strong project management skills with experience leading cross-functional marketing initiatives
• Creative thinker with the ability to find and articulate the unique stories
  within a brand, its products, and community
• Strong writing skills with the ability to adapt tone and style for various
  channels and audiences
• Data-savvy, with the ability to use metrics to inform and refine marketing
  and storytelling approaches
• Collaborative team player who can work effectively across departments
  to gather insights and implement cohesive marketing strategies
• Experience in the cannabis industry is a plus, but not required
• Familiarity with multi-brand marketing and supporting wholesale
  partnerships is highly desirable