Senior Director, Marketing Science

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Overview: Senior Director, Marketing Science

As the Senior Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.

External facing responsibilities:

• Set the vision, strategy and roadmap to deliver bleeding edge marketing sciences solutions on your portfolio of clients,
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities
• Encourage creative use of data to solve client's business challenges and support client's growth, in close alignment with Planning and Investment teams
• Deliver thought leadership by exploring new ways to enhance, develop or execute insights through data and analytics (new partners, new technologies, innovative use of existing solutions)
• Develop best in class data-driven solutions, in collaboration with Planning and Investment teams
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc..)

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader OMD teams
• Actively help to develop and grow OMD Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network,
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Requirements:

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education / Experience:

• A university degree and 10 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$180,000-$215,000 USD

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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