University of Texas at Austin is hiring: Deputy Director of Marketing & Audience

Job Posting Title:

Deputy Director of Marketing & Audience Development

* ---

Hiring Department:

Jack S Blanton Museum of Art

* ---

Position Open To:

All Applicants

* ---

Weekly Scheduled Hours:

40

* ---

FLSA Status:

Exempt

* ---

Earliest Start Date:

Immediately

* ---

Position Duration:

Expected to Continue

* ---

Location:

UT MAIN CAMPUS

* ---

Job Details:

General Notes

This is an exciting time for a new Deputy Director to join the Blanton. In recent years the museum has grown and expanded its offerings, built a strong brand with a friendly institutional voice, redeveloped and enhanced the museum's grounds and gallery experiences, and continued to elevate its nationally recognized exhibition program. The Deputy Director will build upon this groundwork to create and oversee efforts that engage audiences, grow visitation, increase the museum's profile, and significantly increase revenue from admission, membership and donor support.

This position reports to the Museum Director.

Purpose

The Deputy Director of Marketing and Audience Development is responsible for amplifying the Blanton brand, cultivating new audiences, and increasing revenue.

Responsibilities

Principal Responsibilities

* Oversee and supervise departments related to museum external affairs; specifically marketing and communications, public relations, visitor and volunteer services, and public programs.

* Lead, coach, and build a data-driven team focused on marketing, design, communications, programming, and visitor experience. Establish team and individual goals, set departmental budgets, and monitor and support team performance.

* Provide leadership for creative team, social media efforts. and website content and creation.

* Serve as a key member of senior management team, working closely with the Museum Director and museum colleagues on digital initiatives, creating and implementing effective and proactive marketing and communication strategies and visitor engagement strategies with a focus on expanding audience and donor and membership bases, increasing revenue, strengthening the organization's voice and increasing its impact.

* Embrace and model inclusive leadership and collaboration, and actively contribute to the senior leadership team's focus as an active thought partner to further the Blanton's commitment to engaging Austinites and Texans with the visual arts and continuing to promote the museum for local, national, and international tourism.

* Develop and execute programs for target visitor segments designed to increase earned revenue and work in close collaboration with Finance to identify and manage revenue growth opportunities as well as risks that might prevent growth and goal performance.

* Embrace and resolve big challenges with energy, drive, and dedication in a fast-paced and growing environment.

* Grow the organization's brand to the broadest possible array of stakeholders through a combination of digital content, effective use of media, public relations, and other tools and channels, with an eye toward brand integrity and consistency.

* Oversee the museum's strategic institutional communications to board members and other major constituencies, along with museum communications to campus and staff. Serve as liaison with University's communications department for all campus communication efforts and responses.

* Set benchmarks for success by gathering internal input and identifying relevant external research and industry standards.

Key Functions

* Responsible for data-driven audience development, planning and oversight of visitor experience, and public program development and expansion; includes oversight of the activities of revenue-generating units: group sales, general sales, and other growth opportunities with the goal of increasing revenue. Leverage data, market research, and industry knowledge to forecast revenue for areas of oversight.

* In collaboration with Development and Membership team, develop and support programs and strategies designed to increase revenue including but not limited to visitor loyalty, member retention, moving single ticket buyers to members; and moving members along the continuum to donors.

* Develop and implement institutional surveys to understand visitor volume and use patterns; share and integrate findings throughout the organization to inform planning, operations, marketing, and fundraising strategies.

* Monitor progress towards revenue and online sales goals and adjust strategy and forecasts in accordance with progress.

* Leverage marketing and communications strategies, including digital, data-driven, paid, and organic, to ensure engagement with key audiences: visitors, members, groups, donors, sponsors, and community members to position the Blanton as a museum leader and maximize revenue.

* Hire and manage agencies/consultants as needed to execute media and PR campaigns in a cost-effective manner and according to University purchasing guidelines.

* Identify, track, and analyze visitation performance metrics to maximize effectiveness and track return on investment.

* Oversee communications strategy to secure media coverage for the Blanton, its programs and people.

* In collaboration with museum director, and curatorial and operations teams, guide the development of public programs and experiences that engage the Austin and central Texas community's visual arts scene in creative and extraordinary ways.

* Ensure that strategic institutional priorities are represented in high-performance operations, and that the institution's strategic priorities are informed by operational realities.

* Collaborate across departments to bring a customer-centric perspective to operational and strategic planning.

* Ensure operational excellence within the departments by providing oversight, and proactively identifying opportunities to enhance the experience and mission delivery.

* Serve as a key point of contact to various other departments on campus and in the community related to Blanton external affairs.

Required Qualifications

* Bachelor's degree in marketing, advertising, communications, public relations, or other related field.

* Minimum of ten years of experience leading and managing a comprehensive strategic marketing and business development function, with a track record of leveraging digital resources to drive revenue and promote an organization's mission and goals with the widest set of stakeholders possible.

* Expertise overseeing and developing websites, social media and other digital assets, and in producing marketing campaigns, and leveraging social media, earned media to grow audience, engage customers, and elevate institutional profile.

* Relevant experience in analytics critical to monitoring progress towards goals and communications success; familiarity with Google Analytics or similar tools.

* Proven leadership with imagination and a passion for the Blanton's mission and core values.

* Ability to thrive in a complex organization with the capacity to make decisions and anticipate future needs in a changing environment; experience leading and managing through change.

* Excellent judgment and creative thinking skills deployed in the service of developing new solutions and approaches to difficult problems, along with a track record of translating ideas into action plans and results.

* Collaborative approach to work and a demonstrated capacity to work with diverse stakeholders across all levels.

* Demonstrated experience in recruiting, developing, supervising, and retaining a highly performing team.

* Strong interpersonal skills and exceptional communication and presentation skills, both written and spoken, with an ability to inform, influence, convince, and persuade

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

* Master's degree or equivalent in a job-related field.

* Prior experience in a senior leadership role, providing strategic oversight for a department or unit.

* Demonstrated experience in audience development for a museum, an arts-based organization, or comparable institution.

Salary Range

$135,000 + depending on qualifications

Working Conditions

* Standard office conditions

* Combination of sitting and standing

* Repetitive keyboard use

* Work performed on multiple projects concurrently, under pressure of rigid deadlines and time limitations

Required Materials

* Resume/CV

* Letter of interest

* 3 examples of marketing campaigns you have overseen or provide link to your online portfolio of same.

* Names and contact information (phone & email address) for 3 work references; at least one reference should be from a supervisor

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

* ---

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

* ---

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length.

* ---

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

* ---

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

* ---

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

* ---

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

* ---

E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

* E-Verify Poster (English) [PDF]

* E-Verify Poster (Spanish) [PDF]

* Right To Work Poster (English) [PDF]

* Right To Work Poster (Spanish) [PDF]

* ---

Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.