Avanir Pharmaceuticals, Inc
Executive Director, Global Marketing, Nephrology/Immunology
Avanir Pharmaceuticals, Inc, Princeton, New Jersey, us, 08543
The EXECUTIVE DIRECTOR, GLOBAL MARKETING, NEPHROLOGY/IMMUNOLOGY plays an enterprise leadership role in maximizing the value of nephrology/immunology assets in various stages of development by spearheading a team of global marketers and championing collaboration with cross-functional/cross-regional leaders, alliances, and partnerships to shape commercialization strategies for pipeline and in-line global assets with the goal to transform lives across the globe.
The Executive Director, Global Marketing, Nephrology/Immunology role is a key role for Otsuka with the responsibility for the global launch of Sibeprenlimab and all nephrology/immunology assets in the pipeline and maximizing the subsequent LCM opportunities. This role will require a strong, strategic commercial leader to identify ways to optimize brand value through indication and lifecycle prioritization, clinical design/endpoints, global positioning development and label enhancements. The role will require an outstanding communicator who can become a trusted partner globally to lead the successful launch of Sibeprenlimab around the world and then implement the learnings to further enhance future launches. This individual will also need to demonstrate the ability to lead workstreams, partner effectively and foster trust and collaboration with cross-functional teams and with global Otsuka regions in Europe, North America, Japan and OIAA. This role will also help ensure the GMMA function at Otsuka is a trusted partner of the regions by driving high quality commercial deliverables within these main areas of focus:
Mid/late stage development:
prioritizing indication/LCM pathway from Phase 2, identifying minimal reimbursable target product profiles (TrPPs) by region and working with regions to identify market access/pricing requirements for pipeline. Co-chair (with R&D) of the PDC ensuring all functions are aligned on the development and go to market strategy. Partnering with R&D to ensure alignment on the data required to support commercialization in all markets. Late stage development : building pre-launch global brand strategy, global positioning and core brand assets to support regional launch teams. Development of DSE and creative campaigns aligned globally with a single go to market strategy across all regions. Launch Excellence:
supporting the regions to successfully launch Sibeprenlimab, taking the learnings from the US launch and implementing in subsequent global launches. Preparing for launches in new indications and formulations for Sibeprenlimab as well as leading all other launches in the nephrology/immunology TA. Post-launch : Ongoing LCM/label enhancements, evidence generation oversight and supporting subsequent launches in other regions. Leadership of the Global Brand Team and sharing best practices through forums such as GBM. Key Responsibilities Maximizes product value over the entire lifecycle by proactively identifying opportunities for clinical and market differentiation working with development teams, cross-functional teams and regional teams globally. Partners with regions and cross-functional teams to identify regional needs/considerations in shaping development and commercialization decisions. Acts as co-chair of product development team (PDC) to develop a globally and functionally aligned launch strategy. Leads a team of marketers responsible for the brands/indications within the nephrology/immunology portfolio developing top talent from around the world to create a best in class marketing team. Acts as co-chair of global brand team (with OPDC) to oversee regional brand strategies and evidence generation plan with Otsuka regions. Leads the development of foundational brand deliverables including global brand positioning, branding/logo, and development of pre-commercialization brand plan to support transition to regional brand teams upon Phase 3 data. Partners with regions to understand regional brand plans to ensure strategic alignment to global positioning. Develops and oversees annual global marketing budgets needed to shape the market and build the brand prior to Phase 3 readout (which includes market research, brand analytics, brand strategy projects). The Executive Director, Nephrology/Immunology will report to the Vice President, Global Marketing and Market Access (GMMA). QUALIFICATIONS MBA, PharmD, PhD
or other relevant graduate or post-graduate degree preferred. Commercial and launch experience essential , preferably in brand marketing across multiple countries and regions. Results Orientation
- This leader brings a strong entrepreneurial drive and can translate ideas to action, with the motivation to help build and shape GMMA. S/he will have a history of successfully managing complex projects and driving for improvement of business results. This individual is energized by a challenge, sets stretch goals, and delivers beyond expectations. Prior experience with
launching brands essential . Specialty/rare disease
experience preferred. Outstanding people management skills essential . Ability to create strong network and trust
cross-functionally and across regions and demonstrated leadership skills. Analytic and financial acumen
to identify need for brand analytic assessment and forecasting scenarios. Demonstrated leadership capability
and strong interpersonal and communication skills. Up to 30% travel is required, based upon business needs. Competencies
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative.
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prioritizing indication/LCM pathway from Phase 2, identifying minimal reimbursable target product profiles (TrPPs) by region and working with regions to identify market access/pricing requirements for pipeline. Co-chair (with R&D) of the PDC ensuring all functions are aligned on the development and go to market strategy. Partnering with R&D to ensure alignment on the data required to support commercialization in all markets. Late stage development : building pre-launch global brand strategy, global positioning and core brand assets to support regional launch teams. Development of DSE and creative campaigns aligned globally with a single go to market strategy across all regions. Launch Excellence:
supporting the regions to successfully launch Sibeprenlimab, taking the learnings from the US launch and implementing in subsequent global launches. Preparing for launches in new indications and formulations for Sibeprenlimab as well as leading all other launches in the nephrology/immunology TA. Post-launch : Ongoing LCM/label enhancements, evidence generation oversight and supporting subsequent launches in other regions. Leadership of the Global Brand Team and sharing best practices through forums such as GBM. Key Responsibilities Maximizes product value over the entire lifecycle by proactively identifying opportunities for clinical and market differentiation working with development teams, cross-functional teams and regional teams globally. Partners with regions and cross-functional teams to identify regional needs/considerations in shaping development and commercialization decisions. Acts as co-chair of product development team (PDC) to develop a globally and functionally aligned launch strategy. Leads a team of marketers responsible for the brands/indications within the nephrology/immunology portfolio developing top talent from around the world to create a best in class marketing team. Acts as co-chair of global brand team (with OPDC) to oversee regional brand strategies and evidence generation plan with Otsuka regions. Leads the development of foundational brand deliverables including global brand positioning, branding/logo, and development of pre-commercialization brand plan to support transition to regional brand teams upon Phase 3 data. Partners with regions to understand regional brand plans to ensure strategic alignment to global positioning. Develops and oversees annual global marketing budgets needed to shape the market and build the brand prior to Phase 3 readout (which includes market research, brand analytics, brand strategy projects). The Executive Director, Nephrology/Immunology will report to the Vice President, Global Marketing and Market Access (GMMA). QUALIFICATIONS MBA, PharmD, PhD
or other relevant graduate or post-graduate degree preferred. Commercial and launch experience essential , preferably in brand marketing across multiple countries and regions. Results Orientation
- This leader brings a strong entrepreneurial drive and can translate ideas to action, with the motivation to help build and shape GMMA. S/he will have a history of successfully managing complex projects and driving for improvement of business results. This individual is energized by a challenge, sets stretch goals, and delivers beyond expectations. Prior experience with
launching brands essential . Specialty/rare disease
experience preferred. Outstanding people management skills essential . Ability to create strong network and trust
cross-functionally and across regions and demonstrated leadership skills. Analytic and financial acumen
to identify need for brand analytic assessment and forecasting scenarios. Demonstrated leadership capability
and strong interpersonal and communication skills. Up to 30% travel is required, based upon business needs. Competencies
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative.
#J-18808-Ljbffr