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Publix Super Markets, Inc.

Publix Super Markets, Inc. is hiring: Digital Marketing Coordinator, Marketing -

Publix Super Markets, Inc., Lakeland, FL, United States, 33809


DescriptionThe Digital Marketing Coordinator provides marketing and advertising support for the development and execution of customer directed digital, social and customer relationship marketing (CRM) communications. The incumbent supports marketing objectives, strategy and on-time delivery by partnering with internal Marketing associates and external suppliers. The Digital Marketing Coordinator reports to the Manager, Loyalty, CRM and Personalization.Additional Responsibilities include: supporting the scheduling of content for owned digital media propertiescoordinating with subject matter experts (SMEs) to assist with the delivery of content, testing and validation for customer and associate directed communications campaignscoordinating recurring and ad hoc Digital Marketing, Social and CRM-related assignmentsserving as the Digital Marketing & CRM Single Point of Contact (SPOC) for Customer Care and ensuring that positive, timely resolutions are provided for all customer cases escalated to Digital Marketing & CRMcoordinating the allocation of available messaging space in alignment with Marketing campaigns and prioritized objectivespreparing Digital Marketing and CRM campaign expenses, processing, and coordinating the documentation and tracking of annual, monthly, and year-end budget reconciliations for their respective teamsdedicating time to Marketing innovation and quality improvementAdditional InformationYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.Year End BonusTo reward associates for their contributions to the company for the calendar year, Publix provides a Holiday Bonus in November. In the first year of continuous employment the bonus is equal to 15 hours of pay, and in the second year of continuous employment the bonus is equal to one week's pay if associate remains employed through issue date of the bonus check. In subsequent years, the bonus is equal to two weeks' pay.Required QualificationsBachelor's degree in a business field, or equivalent experienceat least one (1) year of marketing/advertising or marketing communications experience, or a marketing communications internship with a large company/retailerknowledge of marketing principles, processes, tools, techniques, and marketing communications planningbasic knowledge of all current and future trends in digital marketing and communications platforms and applicationsbasic knowledge of digital and social media analytics (e.g., Google Analytics, Facebook Insights)basic knowledge of budgetary management, metrics, reporting and budgeting principles including invoicing and reconciliationsability to multi-taskproject management skillstime management/organizational skillsteam player with strong interpersonal skillsexcellent verbal and written communication skillsproblem-solving skillsnegotiation/persuasion skillsflexibility/adaptabilityanalytical skillsbasic knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and working knowledge of cloud-based file sharing programs, such as Office 365basic knowledge of content management systems and project management softwarewilling to work extended hours or during weekends, as neededPreferred QualificationsBachelor's degree in Marketing, Advertising, Communications, or equivalent experiencetwo (2) or more years of marketing/advertising or marketing communications experience with a large company/retailerbasic knowledge of the effectiveness, strengths, limitations, and relative costs of various digital and CRM communications channels (i.e., social, digital, email, direct mail, etc.) and their related production methods and trendsbasic knowledge of the grocery environment as well as consumer and competitive market dynamicsbasic knowledge of Retail, Corporate Purchasing, and other Publix Support Departments' operationsbasic knowledge of digital design, programming, e-commerce and web development practicesexceptional customer service skills and a positive "can do" attitudestrong representation of professionalismintermediate knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and intermediate knowledge of cloud-based fie sharing programs, such as Office 365intermediate knowledge of content management systems and project management softwareBenefits InformationEmployee stock ownership plan that contributes Publix stock to associates each year at no costAn opportunity to purchase additional shares of our privately-held stock401(k) retirement savings planGroup health, dental and vision plans planPaid Time OffPaid Parental LeaveShort- and long-term disability insuranceTuition reimbursementFree hot lunches (buffet-style) at facilities with a cafeteriaVisit our website to see all of our benefits: Benefits - Jobs (publix.com)