Advertising Sales Executive Job at Lamwork in Charlotte

ADVERTISING SALES EXECUTIVE

Published: Nov 15, 2024 – The Advertising Sales Executive identifies prospects using defined criteria and conducts thorough research to understand their needs and value propositions. Strategies and messaging are developed to attract and engage potential clients through various outreach methods, including ABM, outbound emails, cold calls, and social selling. Sales goals are consistently met and exceeded by managing extensive contact lists, leading impactful pitch developments, maintaining data integrity, and delivering professional service to all clients in the portfolio.

Job Summary:

• Manage the sales cycle from start to finish – prospect, identify contacts, negotiate, and secure sales of digital advertising as well as sponsored and branded content
• Develop and maintain client relationships at all levels of an account with a focus on brand marketers and agency partners
• Meet/exceed quarterly and annual revenue goals following the sales plan
• Provide ongoing sales activity reporting and analysis for accurate revenue forecasting
• Drive the entire sales funnel including lead generation, meetings, RFP, negotiating, closing, and advising campaign cadence
• Identify new strategic clients, advertisers, and partners, and implement an effective sales strategy
• Build strong and profitable relationships with key clients, and constantly grow revenue from existing and new partnerships
• Commit to a high-activity sales culture
• Work collaboratively with ad ops, client support, and creative teams to ensure client success
• Finding out who controls the advertising budget in Target, organizations, businesses, and companies and contracting them
• Offering a price, negotiating around it, closing the deal, and recording the details

Skills Required:

• Client Relationship Management (Soft Skills)
• Revenue Goal Achievement (Soft Skills)
• Sales Reporting and Forecasting (Hard Skills)
• Lead Generation (Hard Skills)
• Strategic Sales Planning (Hard Skills)
• Negotiation (Soft Skills)
• Cross-functional Collaboration (Soft Skills)

#J-18808-Ljbffr