SBH Fashion
RETAIL MARKETING DIRECTOR
SBH Fashion, Boulder, Colorado, United States, 80301
Consumer electronics company based out of Boulder, CO is hiring a Retail Marketing Director. Preferably, this role will be based out of Colorado but is open to seeing talent elsewhere.
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Responsibilities:
To drive long term growth by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers. Develop annual budget to support account initiatives and monitor spending monthly. Draft retail strategy based on category analysis, retailer insights, and sales objectives to inform Product, Marketing, and Merchandising teams. Craft clear and compelling presentations to communicate strategies and plans to internal/external stakeholders including our retail partners, display vendors, and field teams. Record and report trade marketing activity for wholesale accounts. Ensure retail activity tracker and store master documents are up to date on a monthly basis. Analyze campaign and in-store performance and report results and key take-aways. Adopt a test/learn/refine approach to trialing new activities to better understand shopper behavior and seek opportunities to increase efficiency of marketing investments. Coordinate omni-channel launches for new products. Oversee new in-store POP materials and fixtures from authoring of clear actionable briefs to flawless execution and delivery. Lead development of sell-in materials to internal and external stakeholders. Develop account-specific merchandising plan in alignment with category strategy and global creative direction. Drive business with Key Accounts through tailored marketing & merchandising products. Collaborate with retailers and shopper media teams to develop and execute annual marketing programs in line with the brand and commercial objectives. Identify and implement new fixture programs to elevate the brand presence in-store. Drive out-of-the-box thinking to deliver new and innovative marketing tactics and sell-thru initiatives for the brand and the retail partner(s). Work closely with the analytics team to drive quantification of trade marketing activity to better understand the feasibility of future projects as well as performance of completed projects. Fulfill other duties as required and embrace the opportunity to pick up new activities that fall broadly in the purpose of the role. Fix things that you can see need fixing, identify problems, and find solutions. Requirements:
7-10 years relevant Retail or Trade Marketing experience, ideally within the major big box retailers such as Target, Walmart, and Best Buy. Bachelor’s Degree in appropriate field of study such as Marketing, Business Administration, or Retail Management. Demonstrated ability to communicate, present, and influence multiple levels of an organization. Possess problem solving, attention to details, and analytical skills. Must be a self-starter that shows ownership and commitment to the job. Highly versed in Microsoft Office Suite with specific emphasis in Excel & PowerPoint. Comfortable with G-Suite platform. Action-oriented and flexible mindset to drive impact in a fast-paced, rapidly changing growth environment. Sense of humor, personal integrity, and appreciation for the power of teamwork. Ability to travel domestically up to 20%. Compensation:
$145,000 to $155,000 + 20% annual bonus
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity
Responsibilities:
To drive long term growth by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers. Develop annual budget to support account initiatives and monitor spending monthly. Draft retail strategy based on category analysis, retailer insights, and sales objectives to inform Product, Marketing, and Merchandising teams. Craft clear and compelling presentations to communicate strategies and plans to internal/external stakeholders including our retail partners, display vendors, and field teams. Record and report trade marketing activity for wholesale accounts. Ensure retail activity tracker and store master documents are up to date on a monthly basis. Analyze campaign and in-store performance and report results and key take-aways. Adopt a test/learn/refine approach to trialing new activities to better understand shopper behavior and seek opportunities to increase efficiency of marketing investments. Coordinate omni-channel launches for new products. Oversee new in-store POP materials and fixtures from authoring of clear actionable briefs to flawless execution and delivery. Lead development of sell-in materials to internal and external stakeholders. Develop account-specific merchandising plan in alignment with category strategy and global creative direction. Drive business with Key Accounts through tailored marketing & merchandising products. Collaborate with retailers and shopper media teams to develop and execute annual marketing programs in line with the brand and commercial objectives. Identify and implement new fixture programs to elevate the brand presence in-store. Drive out-of-the-box thinking to deliver new and innovative marketing tactics and sell-thru initiatives for the brand and the retail partner(s). Work closely with the analytics team to drive quantification of trade marketing activity to better understand the feasibility of future projects as well as performance of completed projects. Fulfill other duties as required and embrace the opportunity to pick up new activities that fall broadly in the purpose of the role. Fix things that you can see need fixing, identify problems, and find solutions. Requirements:
7-10 years relevant Retail or Trade Marketing experience, ideally within the major big box retailers such as Target, Walmart, and Best Buy. Bachelor’s Degree in appropriate field of study such as Marketing, Business Administration, or Retail Management. Demonstrated ability to communicate, present, and influence multiple levels of an organization. Possess problem solving, attention to details, and analytical skills. Must be a self-starter that shows ownership and commitment to the job. Highly versed in Microsoft Office Suite with specific emphasis in Excel & PowerPoint. Comfortable with G-Suite platform. Action-oriented and flexible mindset to drive impact in a fast-paced, rapidly changing growth environment. Sense of humor, personal integrity, and appreciation for the power of teamwork. Ability to travel domestically up to 20%. Compensation:
$145,000 to $155,000 + 20% annual bonus
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