JR ART DIRECTOR Job at SBH Fashion in New York

Design - Graphic / Prints
Marketing / PR
Project Management

Digitally Native Activewear brand is looking for an innovative Art Director to join their Creative team. Reporting to the SVP of Brand, you’ll be responsible for bringing a strategic and artistic lens to creative output, evolving the brand look/feel, producing engaging content and leading with vision and structure.

ROLES & RESPONSIBILITIES:

• Build the brand into a household name with deep relevance and authenticity.
• Manage a team across graphic/site design, copywriting, content production and editing. Help prioritize their work and lead the team from ideation to delivery.
• Act as the internal creative agency to develop and execute on-brand and differentiated campaigns across email, site design, paid advertising, social content, product graphics, packaging, with event and retail signage support. Output should support target CPAs, CTR, and CVR.
• Lead frontend UX/UI strategy and design on site. Develop best-in-class brand experience while pushing CVR and AOV.
• Build strategy and vision around organic and paid content that is optimized for high engagement and CTR respectively while remaining on-brand.
• Ideate, establish, and reinforce consistent brand narrative and design systems across all platforms via creation of Brand Book and Style Guide.
• Help oversee the Creative and Production budgets.
• Lead, develop and inspire the Creative department with best practices and an ownership mentality.

QUALIFICATIONS:

• 5+ years of agency or internal creative team experience.
• Proven track record as an Art Director or similar role and responsibilities.
• 2+ years of management experience of graphic designers, copywriters, producers and editors.
• Hands-on experience in creative process, marketing, graphic design, site design and brand development.
• Strong conceptual and aesthetic skills (color, illustration, typography, logo design, layout); retouching; knowledge of print, OOH, and social media/digital delivery.
• Possess deep knowledge in Figma and Adobe Creative Suite - master of Photoshop, Illustrator, InDesign, AfterEffects, etc.
• Advanced listening, verbal and written communication skills, including experience in creating, writing, researching, and managing content in multiple formats.
• Strong knowledge of and connection to athletic, lifestyle, and culturally relevant individuals and brands.
• Highly organized with good project management skills. Able to juggle competing priorities.
• Ability to build productive relationships at all levels throughout an organization, and cross functionally.
• Exceptional communication and interpersonal skills.
• Humility and eagerness to learn and grow.

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