Homesteaders Life
Senior Sales & Marketing Data Analyst
Homesteaders Life, West Des Moines, Iowa, United States, 50265
As a Senior Sales and Marketing Data Analyst, you will provide actionable insights, drive data-informed decision-making, and optimize sales performance and marketing effectiveness. You'll collaborate with leadership to align analytics with business goals, oversee KPIs related to sales production, customer acquisition, and revenue growth, and develop reporting tools and strategies.
Your responsibilities will include:
Develop and implement a comprehensive sales and marketing analytics strategy aligned with company goals. Collaborate with sales, marketing, finance, and IT teams to define data requirements and ensure accurate data collection. Analyze B2B/B2C sales performance to identify trends and opportunities for optimization in areas like territory planning, quota setting, and sales projections. Evaluate the effectiveness of marketing campaigns and lead channels, providing insights to improve lead generation, nurturing, and customer acquisition strategies. Develop and maintain dashboards and reports to provide real-time insights into sales and marketing performance. Create accurate sales forecasts and marketing projections using historical data and predictive analytics. Present findings and strategic recommendations to senior leadership to inform critical business decisions. Oversee the use and optimization of CRM, marketing automation, and business intelligence tools, ensuring data accuracy and integrity. Identify opportunities for process improvements through data-driven strategies, including A/B testing, customer segmentation, and sales funnel optimization. Requirements
Bachelor's degree in Business, Analytics, or a related field; MBA or advanced degree preferred. 5+ years of experience in sales and marketing analytics, with at least 3 years in a leadership role. Strong proficiency in CRM systems (e.g., Salesforce), marketing automation platforms, and business intelligence tools. Proven experience in analyzing complex data sets and providing actionable insights that drive business outcomes. Excellent understanding of sales metrics, marketing KPIs, and performance measurement frameworks. Exceptional communication and presentation skills, with the ability to translate data into clear, compelling insights for both technical and non-technical audiences. Experience with data governance and ensuring data quality and integrity. Ability to work in a fast-paced environment and manage multiple projects with competing priorities. Pay and Benefits Summary:
An excellent schedule - office closes at 1 p.m. every Friday Annual profit sharing 401(k) with company match with discretionary contribution Company-sponsored group medical and dental insurance Company-paid life insurance Company-paid long-term disability Paid holidays
About Homesteaders:
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.
We are currently not hiring in Colorado, Montana, New York, Illinois, Minnesota, and California.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Salary Description
118,000+
Your responsibilities will include:
Develop and implement a comprehensive sales and marketing analytics strategy aligned with company goals. Collaborate with sales, marketing, finance, and IT teams to define data requirements and ensure accurate data collection. Analyze B2B/B2C sales performance to identify trends and opportunities for optimization in areas like territory planning, quota setting, and sales projections. Evaluate the effectiveness of marketing campaigns and lead channels, providing insights to improve lead generation, nurturing, and customer acquisition strategies. Develop and maintain dashboards and reports to provide real-time insights into sales and marketing performance. Create accurate sales forecasts and marketing projections using historical data and predictive analytics. Present findings and strategic recommendations to senior leadership to inform critical business decisions. Oversee the use and optimization of CRM, marketing automation, and business intelligence tools, ensuring data accuracy and integrity. Identify opportunities for process improvements through data-driven strategies, including A/B testing, customer segmentation, and sales funnel optimization. Requirements
Bachelor's degree in Business, Analytics, or a related field; MBA or advanced degree preferred. 5+ years of experience in sales and marketing analytics, with at least 3 years in a leadership role. Strong proficiency in CRM systems (e.g., Salesforce), marketing automation platforms, and business intelligence tools. Proven experience in analyzing complex data sets and providing actionable insights that drive business outcomes. Excellent understanding of sales metrics, marketing KPIs, and performance measurement frameworks. Exceptional communication and presentation skills, with the ability to translate data into clear, compelling insights for both technical and non-technical audiences. Experience with data governance and ensuring data quality and integrity. Ability to work in a fast-paced environment and manage multiple projects with competing priorities. Pay and Benefits Summary:
An excellent schedule - office closes at 1 p.m. every Friday Annual profit sharing 401(k) with company match with discretionary contribution Company-sponsored group medical and dental insurance Company-paid life insurance Company-paid long-term disability Paid holidays
About Homesteaders:
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.
We are currently not hiring in Colorado, Montana, New York, Illinois, Minnesota, and California.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Salary Description
118,000+