Director of Mobile Marketing Strategy

About the Company Innovative mobile app development company. Industry Information Technology and Services Type Privately Held About the Role The Company is on the lookout for a dynamic Director of Mobile Marketing Strategy. In this pivotal role, you will lead the development and execution of innovative mobile marketing strategies aimed at enhancing customer engagement and boosting conversion rates. You will have the opportunity to shape the mobile marketing roadmap from the ground up, manage an impactful marketing budget, and collaborate with senior leadership to effectively communicate and report on marketing initiatives. Your responsibilities will include creating targeted digital marketing strategies based on rigorous data analytics and valuable audience insights. You will work closely with key partners to implement tailor-made marketing strategies designed to drive app adoption. The ideal candidate will also conduct A/B tests, optimize ongoing campaigns, and prepare performance reports that provide strategic recommendations for improvement. If you are passionate about mobile marketing technology, audience segmentation, and innovative marketing strategies, this is the perfect role for you. We seek a motivated individual who thrives in a fast-paced environment, excels at budget management, and enjoys collaborating with partners. A proven track record in mobile marketing, particularly within the telecom sector, is essential. A data-driven mindset, strong familiarity with performance metrics, and the ability to derive actionable insights for strategic decision-making are crucial for success. At our company, we prioritize professional development and career progression, offering you an opportunity to make a significant impact on our app engagement strategies and revenue model. Travel Percent Less than 10% Functions Marketing