Head of Mobile Marketing

Head of Mobile Marketing About the Company Innovative mobile app development company Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Mobile Marketing to spearhead the strategy and execution of mobile app marketing with a focus on driving customer engagement and conversion. The successful candidate will be responsible for building and owning the mobile marketing strategy, managing the marketing budget, and collaborating with senior leadership to present and report on marketing plans. A key aspect of the role is to develop targeted digital marketing strategies based on data analytics and audience insights, as well as to work closely with key partners to tailor marketing strategies that drive app adoption. The Head of Mobile Marketing will also be expected to conduct A/B tests, optimize campaigns, and provide performance reports with strategic recommendations. Applicants for the Head of Mobile Marketing position at the company should be passionate about mobile marketing technology, audience segmentation, and creative strategies. The role requires a dynamic individual who can thrive in a fast-paced environment and is adept at managing budgets and collaborating with partners. The ideal candidate will have a proven track record in mobile marketing, with experience in leading marketing efforts and a strong understanding of the telecom sector. A data-driven approach, the ability to work with performance metrics, and a talent for providing insights for strategic decision-making are essential. The company values professional development and career progression, and the role offers the opportunity to make a direct impact on the growth and success of the app engagement strategy and revenue model. Travel Percent Less than 10% Functions Marketing