Vice President of Marketing Analytics
About the Company
Pioneering beauty company
Industry
Cosmetics
Type
Privately Held
About the Role
The Company is in search of a Vice President of Marketing Analytics to join their dynamic team. The successful candidate will be a seasoned professional with a minimum of 5 years' experience in digital marketing, particularly in the area of customer acquisition within a rapidly growing e-commerce or digitally-driven environment. The role requires a strong background in managing marketing teams with significant advertising expenditure, proficiency in Excel, and a solid understanding of statistical analysis principles. Experience in consumer packaged goods marketing, specifically targeting direct-to-consumer products, is essential, as is a proven ability to strategize and manage marketing budgets while assessing performance metrics. Applicants for the VP of Marketing Analytics position at the company should be adept at working with large datasets and have a recent track record in CPG marketing. The role demands a professional who is experienced in various attribution models and their effectiveness, and who is capable of driving impactful strategies to deliver outstanding results. The ideal candidate will be familiar with SQL and have a strong grasp of digital marketing within the context of not widely recognized brands. The company values a candidate who is proactive, results-oriented, and can thrive in a fast-paced, data-driven environment.
Travel Percent
Less than 10%
Functions
- Marketing