Senior Vice President of Digital Marketing
About the Company
A well-established leader in the beauty industry
Industry
Cosmetics
Type
Privately Held
About the Role
The Company is in search of a dynamic Senior Vice President of Digital Marketing. This pivotal role will lead and implement innovative performance marketing strategies focusing on customer acquisition within a digital-first, e-commerce landscape. The ideal candidate will possess a robust digital marketing background with a minimum of 5 years of specialized experience, particularly in customer acquisition and managing sizable marketing teams with significant ad budgets.
Key responsibilities include:
- Formulating and executing data-driven performance marketing campaigns.
- Utilizing strong proficiency in Excel and large dataset analysis.
- Applying statistical techniques for performance evaluation.
- Expertise in CPG performance marketing, with emphasis on DTC for physical products.
- Passionately advocating for effective attribution model strategies.
The perfect applicant will be analytical, results-oriented, and ready to take on a leadership role dedicated to driving successful performance marketing initiatives. If you are excited about the opportunity to influence customer acquisition strategies in the beauty sector, we encourage you to apply!
Travel Percent
Less than 10%
Functions
- Marketing