Senior Vice President of Digital Marketing
About the Company
A well-established leader in the beauty industry
Industry
Cosmetics
Type
Privately Held
About the Role
The Company is looking for a visionary Senior Vice President of Digital Marketing who will spearhead their performance marketing initiatives. The ideal candidate will have an impressive digital marketing background, particularly within e-commerce and direct-to-consumer environments. This role is vital for developing and implementing effective performance marketing strategies that enhance customer acquisition and drive substantial revenue growth.
This position requires a hands-on leader who possesses strong analytical skills and expertise in data analysis, including proficiency in Excel and a solid understanding of statistical methods. Experience with a variety of attribution models and proven ability to effectively manage substantial marketing budgets are critical to the success in this role.
The ideal applicant will bring a minimum of 5 years of digital marketing experience, especially focused on customer acquisition, and have experience in consumer packaged goods (CPG) marketing within the last two years. Candidates passionate about performance marketing in the direct-to-consumer landscape, especially in fast-growing brands with revenue between $50MM and $150MM, will thrive in this role. Strong experience managing a marketing team with a significant advertising budget is essential.
Travel Percent
Less than 10%
Functions
- Marketing