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SBH Fashion

Head of Performance Marketing

SBH Fashion, New York, New York, us, 10261

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Direct message the job poster from SBH Fashion Vice President of Talent Acquisition at SBH Fashion

Key Responsibilities Revenue Growth Strategy

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. Develop and Execute Omnichannel Strategy Design and implement a comprehensive strategy to expand the brand into multiple sales channels, including wholesale, retail partnerships, and online marketplaces. Build a revenue roadmap that balances DTC growth with new channel expansion, maximizing long-term brand value. Data-Driven Revenue Forecasting Utilize data analytics and industry trends to forecast revenue growth opportunities across all channels, setting achievable but ambitious targets. Regularly review and adjust forecasts based on channel performance, economic conditions, and seasonal demand. Profitability Optimization Develop strategies to increase revenue without compromising margin, adjusting pricing, promotions, and channel allocation as needed. Monitor unit economics and cost structure to ensure profitability goals are met across each channel. Customer & Market Insights Analyze customer data to segment audiences, understand purchasing behavior, and identify opportunities for upsell and cross-sell across channels. Design campaigns targeting key customer segments to improve lifetime value and retention rates. Monitor competitive landscape to anticipate shifts in the market and adjust revenue strategy accordingly. Collect feedback from retail partners, DTC customers, and market research to continually improve product offerings and service levels. Cross-Functional Leadership & Collaboration Work closely with the marketing team to align messaging, campaigns, and promotions across all channels, ensuring brand consistency and maximizing reach. Requirements: Proven experience in revenue leadership, preferably in a consumer goods or lifestyle brand with a focus on DTC and retail channels. Strong track record of revenue growth, channel expansion, and customer acquisition. Experience building and leading cross-functional teams, with an emphasis on collaboration between sales, marketing, product, and operations. Analytical mindset with proficiency in data-driven decision-making. Salary:

$200,000 - $225,000 Seniority level Executive Employment type Full-time Job function Business Development and Sales Industries Staffing and Recruiting

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