eTeam
Role: CRM Marketing Manager
Location: Remote (US)
Duration 6+ Months:
Job Description: The Streaming Marketing team is looking for a CRM Marketing Manager to help our international marketing efforts across multiple streaming brands. As a CRM Marketing Manager, you will be responsible for developing and executing data-driven customer relationship management strategies that drive engagement, retention, and revenue. You'll manage campaigns end-to-end across multiple channels, using cutting-edge platforms like Client and Braze. Your role will be pivotal in ensuring we deliver the right message to the right customer at the right time. This is a multi-faceted role that will work with teams around the globe. The ideal candidate must be prepared to work in a fast-paced and ever-changing environment, well organized and have a keen eye for detail.
Responsibilities:
Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following the best practices with HTML/CSS and any other best practices. Work closely with Retention and Lifecycle, Product, Data, and Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible. Collaborate with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database Assist with creation and uploading of graphics in Adobe Photoshop Collaborates with stakeholders and Creative team on creative email template development. Perform quality assurance checks for all CRM launches Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed.
Qualifications:
5-7+ years of relevant work experience in email and CRM marketing (a focus on streaming subscription services is a plus) Experience with implementing triggered campaigns and automated lifecycle journeys Experience of CRM platforms and best practices, specifically Client Marketing Cloud (Email Studio and Journey Builder) and Braze Excellent Skills in HTML, and CSS to fully customize email and mobile Marketing. Experience with SQL, Liquid, and AMPScript is a plus Excellent understanding of CRM metrics and how they impact the performance of the overall business Ability to assist in design (Adobe Illustrator, Photoshop) is preferred Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership Excellent multitasking abilities while meeting various deadlines Capacity to coordinate with International, and other internal teams Ability and flexibility to adapt to changes in schedules and delivery Excellent proficiency in verbal and written communication in English, another language is a plus
Preferred Skill:
Knowledge in TV Content. Consumer of entertainment content and interest in it. Experience working in the streaming industry including knowledge of current trends Capability to work in a fast-paced and constantly changing environment. Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA) Experience with data extensions management and integration is a plus Experience working in the streaming D2C industry is a plus Experience with tools such as Movable Ink, and RedFast is a plus
Job Description: The Streaming Marketing team is looking for a CRM Marketing Manager to help our international marketing efforts across multiple streaming brands. As a CRM Marketing Manager, you will be responsible for developing and executing data-driven customer relationship management strategies that drive engagement, retention, and revenue. You'll manage campaigns end-to-end across multiple channels, using cutting-edge platforms like Client and Braze. Your role will be pivotal in ensuring we deliver the right message to the right customer at the right time. This is a multi-faceted role that will work with teams around the globe. The ideal candidate must be prepared to work in a fast-paced and ever-changing environment, well organized and have a keen eye for detail.
Responsibilities:
Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following the best practices with HTML/CSS and any other best practices. Work closely with Retention and Lifecycle, Product, Data, and Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible. Collaborate with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database Assist with creation and uploading of graphics in Adobe Photoshop Collaborates with stakeholders and Creative team on creative email template development. Perform quality assurance checks for all CRM launches Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed.
Qualifications:
5-7+ years of relevant work experience in email and CRM marketing (a focus on streaming subscription services is a plus) Experience with implementing triggered campaigns and automated lifecycle journeys Experience of CRM platforms and best practices, specifically Client Marketing Cloud (Email Studio and Journey Builder) and Braze Excellent Skills in HTML, and CSS to fully customize email and mobile Marketing. Experience with SQL, Liquid, and AMPScript is a plus Excellent understanding of CRM metrics and how they impact the performance of the overall business Ability to assist in design (Adobe Illustrator, Photoshop) is preferred Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership Excellent multitasking abilities while meeting various deadlines Capacity to coordinate with International, and other internal teams Ability and flexibility to adapt to changes in schedules and delivery Excellent proficiency in verbal and written communication in English, another language is a plus
Preferred Skill:
Knowledge in TV Content. Consumer of entertainment content and interest in it. Experience working in the streaming industry including knowledge of current trends Capability to work in a fast-paced and constantly changing environment. Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA) Experience with data extensions management and integration is a plus Experience working in the streaming D2C industry is a plus Experience with tools such as Movable Ink, and RedFast is a plus