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City of Newport News, VA - Communications Director

Raftelis - Newport News, VA, United States

The City of Newport News has the second largest population in Hampton Roads and a commitment to serving its citizens, empowering their youth, and offering a premier quality of life that includes a myriad of communications and engagement platforms, a 311-customer service operations center, indoor and outdoor recreational opportunities, community building events, and premier dining and retail options.

The City of Newport News is searching for a dynamic, innovative, and strategic Communications Director who will have the opportunity to work alongside the City Manager, the City’s Leadership Team, and the City Council to deliver cutting edge communications about the City of Newport News and its departments by leveraging 21st century communications tools, technology, and robust communications tactics through a thoughtfully designed social media strategy.

The Communications Director is a vital member of the City’s Executive Team and plays a pivotal role in the continued evolution and development of the City. The Communications Director will provide strategic direction ensuring that the City’s communications are accurate, timely, and impactful. Key responsibilities include oversight of the City’s 311 Communications Division, Newport News Television programming, and media activities across print, digital, and social platforms and the City’s Tourism activities. The Director will coordinate complex projects, such as public campaigns, media briefings, special events, and community engagement activities, all while aligning efforts with the City’s strategic priorities.

Position Priorities

  • Strengthen the partnership and collaboration between Marketing and Communications teams.
  • Build and maintain a strong understanding of the local community to create messaging that reflects its values, addresses its concerns, and supports its growth.
  • Develop and maintain a unified voice for all City communications, aligning public relations, marketing, and outreach efforts to establish a clear and consistent brand identity.
  • Implement innovative strategies to deepen connections with residents, foster trust, and promote active participation in City initiatives and decision-making processes.
  • Lead messaging for major initiatives like downtown revitalization to gain community support.
  • Execute the City’s 5-Year Strategic Communications Plan with measurable results.
  • Streamline communication processes and enhance interdepartmental coordination.
  • Develop messaging that reflects community values and addresses local needs.

Qualifications

Minimum requirements include a bachelor’s degree in business administration, communications or related field and 10 years of progressively responsible management experience with a local government or large corporate public communications. Five to seven years of supervisory experience, or an equivalent combination of education and experience is also required.

Preferred qualifications include a master’s degree and previous municipal government experience.

Compensation and Benefits

The expected hiring range is $145,000-$160,000, depending on qualifications, with an excellent benefits package.

How to Apply

Applicants complete a brief online form and are prompted to provide a cover letter and resume. The position will be open until filled with a first review of applications beginning March 5, 2025.

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