Content Marketing Specialist Job at Unique Solutions in Rochester

We are seeking a creative and detail-oriented Content Marketing Specialist to join our marketing team and help elevate our content strategy to new heights.

As a Content Marketing Specialist, you will be responsible for creating, curating, and managing high-quality content that engages, informs, and converts our target audience. You will work closely with various teams, including SEO, social media, and design, to ensure that our content aligns with our overall marketing strategy and brand voice. If you are passionate about crafting compelling narratives and possess strong analytical skills, we would love to meet you!

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy that aligns with business objectives and audience needs.
• Create high-quality content, including blog posts, articles, whitepapers, infographics, social media posts, and email newsletters.
• Conduct thorough research to ensure accuracy and relevance of content topics.
• Optimize content for SEO to improve organic visibility and drive traffic to the website.
• Collaborate with the design team to create visually appealing content that enhances user engagement.
• Analyze content performance metrics and use insights to refine content strategy.
• Stay updated on industry trends and best practices to keep content fresh and relevant.
• Manage content calendars and coordinate with contributors to ensure timely delivery of content.
• Engage with our audience on social media and other platforms to encourage community building and interaction.

Qualifications:

• 2+ years of experience in content marketing, copywriting, or a similar role.
• Excellent writing and editing skills, with a strong command of grammar and style.
• Familiarity with SEO best practices and content management systems (CMS) like WordPress.
• Proficiency in analytics tools to measure content performance.
• Strong research skills and ability to understand complex topics quickly.
• Creative mindset with the ability to generate innovative content ideas.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of social media platforms and how to leverage them for content distribution.

What We Offer:

• Competitive salary and benefits package, including health, dental, and retirement plans.
• Opportunities for professional development and growth within the marketing team.
• A collaborative and inclusive work culture that encourages creativity and innovation.

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