Marketing Coordinator Job at Vibrant Insurance Group in West Des Moines

Job Summary:

The Marketing Coordinator is a versatile role responsible for supporting marketing efforts. This position involves a variety of tasks related to content creation, marketing campaign execution, including social media management and email marketing, and market research. This position is a creative thinker with effective communication skills and a passion for marketing. They will collaborate with the marketing team to enhance brand visibility, engage clients, and support overall business growth.

Key Responsibilities:

Content Creation:

• Develop and write engaging content for various platforms, including blogs, social media, newsletters, and the agency's website.
• Assist in creating marketing materials, such as brochures, flyers, and presentations, to promote the agency's products and services.

Marketing Campaign Support:

• Assist in planning and executing marketing campaigns that drive brand awareness and generate leads.
• Help coordinate promotional events, webinars, and community outreach initiatives.
• Manage the agency's social media accounts by scheduling posts, engaging with followers, and responding to comments.
• Monitor social media performance and provide insights on engagement, reach, and audience growth.
• Support the creation of email marketing campaigns, including writing copy, designing templates, and tracking performance metrics.
• Assist in building and managing email lists to enhance client communication and engagement.
• Assist in gathering and tracking marketing analytics.

Market Research:

• Conduct market research to identify industry trends, competitor activities, and customer preferences.
• Analyze data to inform marketing strategies and optimize campaign performance.
• Collaboration & Team Support:
• Work closely with the marketing team to brainstorm and implement new marketing ideas and strategies.
• Participate in team meetings and provide input on ongoing projects and campaigns.
• Assist with other marketing-related tasks as needed.

Administrative Support:

• Help with general administrative tasks within the marketing department, such as organizing files, maintaining databases, and tracking budgets.
• Coordinate logistics for marketing events and initiatives, ensuring all details are managed effectively.

Qualifications:

Bachelor's degree in marketing, Communications, Business, or a related field (or relevant coursework). 1-3 years of experience in marketing, communications, or a related field (internships or entry-level positions are acceptable). Strong written and verbal communication skills, with a keen eye for detail. Familiarity with social media platforms and digital marketing practices. Basic understanding of SEO and content marketing principles. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with design software (e.g., Canva) is a plus. Ability to work independently and collaboratively in a team environment.

Competencies:

Creative mindset with the ability to generate innovative ideas for marketing initiatives. Strong organizational and time management skills, with the ability to prioritize tasks effectively. Enthusiasm for learning and professional growth in the marketing field. Positive attitude and willingness to contribute to a team-oriented environment.