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Apartment Association of Orange County

Head of Marketing

Apartment Association of Orange County, Santa Ana, California, United States, 92725

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Head of Marketing (On-Site) – Scale a Brand from Seven to Eight to Nine Digits+ Location:

Santa Ana, CA (Must be on-site) Reports To:

CEO Who We Are & Why This Role Matters GuineaDad isn’t just another pet brand—we’re

creating an industry-defining company

in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we’re

not here to just sell products—we’re here to build a lasting brand. To do that, we need a

marketing leader who understands the full spectrum of growth —someone who

knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a

high-impact leadership role

that requires

both hands-on execution

and

strategic vision . If you’re looking for

just another marketing job, this isn’t it.

If you want a

career-defining leadership role where you will drive the growth of a category leader, you’re in the right place. What You’ll Do (and Own) Own the Brand’s Growth & Long-Term Success Develop and execute a

marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize

DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into

B2B opportunities (wholesale & retail partnerships)

to increase brand reach. Build a

high-retention, community-driven brand

that customers stay with for life.

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Lead & Scale Customer Acquisition & Retention Oversee and scale

performance marketing (Google, Meta, Amazon Ads)

with a strong focus on efficiency and profitability. Develop and execute a

powerful content and organic growth strategy

across social media, YouTube, and the blog. Optimize

email, SMS, and loyalty programs

to maximize customer lifetime value. Create an exceptional

Shopify & Amazon buying experience

that converts visitors into repeat buyers.

Be the Architect of a Powerful Brand Presence Define and refine

brand voice, messaging, and positioning

to build long-term brand equity. Lead and oversee

Content & Community initiatives

to drive engagement, trust, and authority in the small pet niche. Build an

organic influencer and UGC strategy

that generates trust and brand loyalty.

Make Data-Driven, High-Impact Decisions Establish and track

KPIs

(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead

A/B testing, CRO initiatives, and marketing experiments

to improve efficiency and scale. Use

analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)

to guide decision-making.

Be a High-Level Leader, Not Just a Marketer Build and lead a

high-performance marketing team

with clear goals and accountability. Set a

high bar for execution and impact —no fluff, just results. Work cross-functionally with

Product, Operations, and Finance

to align marketing with overall business success. Make

long-term strategic decisions

that position GuineaDad for dominance in its category.

Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA

– No exceptions.

This is a leadership role, not a remote gig. Smart Grinder

– You don’t just work hard; you work

smart and efficiently , maximizing impact. Hands-On & Strategic

– You can

both execute and lead , scaling from

seven digits to eight digits to nine digits+. A Leader, Not a Solo Act

– You can

build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven

– You love

metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional

– You work well with other departments, align with business goals, and

never operate in a silo . No Drama, No Ego, No BS

– You’re a

low-maintenance, high-output

leader who gets the job done without distractions. Long-Term Thinker

– You don’t just chase short-term wins; you know how to build marketing systems that scale for the future. What We’re Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in

performance marketing (Google, Meta, Amazon Ads)

and

retention (email, SMS, loyalty) . Strong experience with

Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise —not just running ads, but creating a

long-term, sustainable brand presence . A high-performance leader —you’ve managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models

is a plus.

What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role

in a company that is scaling fast. A team that actually executes —no corporate nonsense, just high-level teamwork. The chance to build something massive —we’re not here to be average; we’re here to dominate.

How to Apply If you’re a

growth-focused marketing leader

who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you’re the right person for this role.

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