Apartment Association of Orange County
Head of Marketing
Apartment Association of Orange County, Santa Ana, California, United States, 92725
Head of Marketing (On-Site) – Scale a Brand from Seven to Eight to Nine Digits+
Location:
Santa Ana, CA (Must be on-site) Reports To:
CEO Who We Are & Why This Role Matters GuineaDad isn’t just another pet brand—we’re
creating an industry-defining company
in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we’re
not here to just sell products—we’re here to build a lasting brand. To do that, we need a
marketing leader who understands the full spectrum of growth —someone who
knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a
high-impact leadership role
that requires
both hands-on execution
and
strategic vision . If you’re looking for
just another marketing job, this isn’t it.
If you want a
career-defining leadership role where you will drive the growth of a category leader, you’re in the right place. What You’ll Do (and Own) Own the Brand’s Growth & Long-Term Success Develop and execute a
marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize
DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into
B2B opportunities (wholesale & retail partnerships)
to increase brand reach. Build a
high-retention, community-driven brand
that customers stay with for life.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Lead & Scale Customer Acquisition & Retention Oversee and scale
performance marketing (Google, Meta, Amazon Ads)
with a strong focus on efficiency and profitability. Develop and execute a
powerful content and organic growth strategy
across social media, YouTube, and the blog. Optimize
email, SMS, and loyalty programs
to maximize customer lifetime value. Create an exceptional
Shopify & Amazon buying experience
that converts visitors into repeat buyers.
Be the Architect of a Powerful Brand Presence Define and refine
brand voice, messaging, and positioning
to build long-term brand equity. Lead and oversee
Content & Community initiatives
to drive engagement, trust, and authority in the small pet niche. Build an
organic influencer and UGC strategy
that generates trust and brand loyalty.
Make Data-Driven, High-Impact Decisions Establish and track
KPIs
(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead
A/B testing, CRO initiatives, and marketing experiments
to improve efficiency and scale. Use
analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)
to guide decision-making.
Be a High-Level Leader, Not Just a Marketer Build and lead a
high-performance marketing team
with clear goals and accountability. Set a
high bar for execution and impact —no fluff, just results. Work cross-functionally with
Product, Operations, and Finance
to align marketing with overall business success. Make
long-term strategic decisions
that position GuineaDad for dominance in its category.
Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA
– No exceptions.
This is a leadership role, not a remote gig. Smart Grinder
– You don’t just work hard; you work
smart and efficiently , maximizing impact. Hands-On & Strategic
– You can
both execute and lead , scaling from
seven digits to eight digits to nine digits+. A Leader, Not a Solo Act
– You can
build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven
– You love
metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional
– You work well with other departments, align with business goals, and
never operate in a silo . No Drama, No Ego, No BS
– You’re a
low-maintenance, high-output
leader who gets the job done without distractions. Long-Term Thinker
– You don’t just chase short-term wins; you know how to build marketing systems that scale for the future. What We’re Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in
performance marketing (Google, Meta, Amazon Ads)
and
retention (email, SMS, loyalty) . Strong experience with
Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise —not just running ads, but creating a
long-term, sustainable brand presence . A high-performance leader —you’ve managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models
is a plus.
What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role
in a company that is scaling fast. A team that actually executes —no corporate nonsense, just high-level teamwork. The chance to build something massive —we’re not here to be average; we’re here to dominate.
How to Apply If you’re a
growth-focused marketing leader
who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you’re the right person for this role.
#J-18808-Ljbffr
Santa Ana, CA (Must be on-site) Reports To:
CEO Who We Are & Why This Role Matters GuineaDad isn’t just another pet brand—we’re
creating an industry-defining company
in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we’re
not here to just sell products—we’re here to build a lasting brand. To do that, we need a
marketing leader who understands the full spectrum of growth —someone who
knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a
high-impact leadership role
that requires
both hands-on execution
and
strategic vision . If you’re looking for
just another marketing job, this isn’t it.
If you want a
career-defining leadership role where you will drive the growth of a category leader, you’re in the right place. What You’ll Do (and Own) Own the Brand’s Growth & Long-Term Success Develop and execute a
marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize
DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into
B2B opportunities (wholesale & retail partnerships)
to increase brand reach. Build a
high-retention, community-driven brand
that customers stay with for life.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Lead & Scale Customer Acquisition & Retention Oversee and scale
performance marketing (Google, Meta, Amazon Ads)
with a strong focus on efficiency and profitability. Develop and execute a
powerful content and organic growth strategy
across social media, YouTube, and the blog. Optimize
email, SMS, and loyalty programs
to maximize customer lifetime value. Create an exceptional
Shopify & Amazon buying experience
that converts visitors into repeat buyers.
Be the Architect of a Powerful Brand Presence Define and refine
brand voice, messaging, and positioning
to build long-term brand equity. Lead and oversee
Content & Community initiatives
to drive engagement, trust, and authority in the small pet niche. Build an
organic influencer and UGC strategy
that generates trust and brand loyalty.
Make Data-Driven, High-Impact Decisions Establish and track
KPIs
(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead
A/B testing, CRO initiatives, and marketing experiments
to improve efficiency and scale. Use
analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)
to guide decision-making.
Be a High-Level Leader, Not Just a Marketer Build and lead a
high-performance marketing team
with clear goals and accountability. Set a
high bar for execution and impact —no fluff, just results. Work cross-functionally with
Product, Operations, and Finance
to align marketing with overall business success. Make
long-term strategic decisions
that position GuineaDad for dominance in its category.
Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA
– No exceptions.
This is a leadership role, not a remote gig. Smart Grinder
– You don’t just work hard; you work
smart and efficiently , maximizing impact. Hands-On & Strategic
– You can
both execute and lead , scaling from
seven digits to eight digits to nine digits+. A Leader, Not a Solo Act
– You can
build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven
– You love
metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional
– You work well with other departments, align with business goals, and
never operate in a silo . No Drama, No Ego, No BS
– You’re a
low-maintenance, high-output
leader who gets the job done without distractions. Long-Term Thinker
– You don’t just chase short-term wins; you know how to build marketing systems that scale for the future. What We’re Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in
performance marketing (Google, Meta, Amazon Ads)
and
retention (email, SMS, loyalty) . Strong experience with
Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise —not just running ads, but creating a
long-term, sustainable brand presence . A high-performance leader —you’ve managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models
is a plus.
What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role
in a company that is scaling fast. A team that actually executes —no corporate nonsense, just high-level teamwork. The chance to build something massive —we’re not here to be average; we’re here to dominate.
How to Apply If you’re a
growth-focused marketing leader
who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you’re the right person for this role.
#J-18808-Ljbffr