Highwire PR is hiring: Senior Account Executive, Social Media & Influencer in Mi

Employer Industry: Strategic Communications and Digital Marketing Agency

Why consider this job opportunity:

1. Competitive salary and merit-based bonuses and promotions
2. Hybrid work model to suit your schedule and lifestyle
3. Excellent vacation policy, including an extended break for summer and winter holidays
4. Supportive, nurturing environment with many opportunities for learning and growth
5. Participation in Empower Hours on Fridays, allowing the team to log off by 3 PM
6. Dog-friendly work environment

What to Expect (Job Responsibilities):

1. Serve as the primary client contact for social media and influencer program deliverables, providing strategic insights and updates
2. Write and edit compelling, platform-specific social copy for brands and executives, ensuring alignment with client voice and goals
3. Collaborate directly with influencers to plan and execute virtual and in-person activations, fostering authentic partnerships
4. Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement
5. Analyze performance metrics across social, influencer, and paid channels to refine strategies and recommend improvements

What is Required (Qualifications):

1. 4+ years of client-facing agency experience or equivalent in social media, digital content, influencer, or paid marketing
2. Strong organizational skills with the ability to handle multiple clients and projects simultaneously
3. Deadline-driven with attention to detail and a passion for improving results over time
4. Ability to quickly adjust digital strategy, voice, and tone based on each client and audience
5. Experience with social media management tools such as Hootsuite, Sprout Social, and analytics tools like Google Analytics is a plus

How to Stand Out (Preferred Qualifications):

1. Experience in tech PR or a strong passion for technology and digital marketing
2. Familiarity with digital tools for analytics and influencer management, such as Brandwatch or Traackr
3. Demonstrated initiative in seeking new ways to deliver against client goals
4. Interest in attending networking events and professional development opportunities

We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.

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