Senior Account Executive, Social Media & Influencer Job at Highwire PR in Austin

Employer Industry: Strategic Communications and Digital Marketing Agency

Why consider this job opportunity:

1. Competitive salary with merit-based bonuses and promotions
2. Hybrid work model to suit your schedule and lifestyle
3. Excellent vacation policy, including an extended break for summer and winter holidays
4. 401K match and comprehensive medical and dental benefits
5. Opportunities for personal and professional growth through mentorship and a supportive work environment
6. Fun team-building events and a dog-friendly workplace

What to Expect (Job Responsibilities):

1. Serve as the primary client contact for social media and influencer program deliverables, providing strategic insights and updates
2. Write and edit compelling, platform-specific social copy that aligns with client voice and goals
3. Collaborate with influencers to plan and execute virtual and in-person activations
4. Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement
5. Analyze performance metrics across social channels to refine strategies and recommend improvements

What is Required (Qualifications):

1. 4+ years of client-facing agency experience or equivalent in social media, digital content, influencer, or paid marketing
2. Strong organizational skills with the ability to handle multiple clients and projects simultaneously
3. Deadline-driven with a keen attention to detail and a passion for improving results
4. Ability to adjust digital strategy, voice, and tone based on client needs and audience
5. Experience with social media management and analytics tools

How to Stand Out (Preferred Qualifications):

1. Familiarity with social media management tools such as Hootsuite, Sprout Social, or Sprinklr
2. Knowledge of digital tools for analytics and influencer management like Google Analytics or Brandwatch
3. A proactive approach to seeking out new ways to achieve client goals

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