Bright Bridge Group
At Bright Bridge Group, we are dedicated to providing exceptional customer service while fostering a positive, inclusive, and supportive work environment. Our mission is to deliver high-quality solutions and create long-lasting relationships with our customers. We value teamwork, innovation, and a customer-first mindset. Join us, and you'll be part of a forward-thinking company committed to personal and professional growth.
We are looking for a creative and data-driven Digital Marketing Specialist to join our dynamic team. This role is perfect for someone who thrives on developing and executing digital marketing strategies to drive online traffic, engagement, and growth.
Role Overview :
As a Digital Marketing Specialist, you will be responsible for planning, implementing, and optimizing digital marketing campaigns across various channels, including paid advertising, SEO, social media, and email marketing. You will play a key role in helping us achieve our marketing objectives, enhance brand visibility, and grow our online presence.
Key Responsibilities :
Develop, execute, and optimize digital marketing strategies across multiple channels, including SEO, SEM, paid advertising, email, and social media.
Manage and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to meet performance goals and budgets.
Conduct keyword research, implement SEO best practices, and track rankings to drive organic traffic and improve search engine visibility.
Analyze and report on campaign performance, providing actionable insights and recommendations for optimization.
Create engaging and high-quality content for digital campaigns, including blog posts, landing pages, emails, and social media.
Monitor social media channels, engaging with the audience and growing the company’s presence.
Manage email marketing campaigns, including segmentation, automation, and analysis.
Collaborate with cross-functional teams to align digital marketing efforts with business goals.
Stay up to date on the latest digital marketing trends, tools, and technologies to ensure we are leveraging the best practices.
Qualifications :
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in digital marketing, with a focus on paid media, SEO, and social media.
Strong experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
In-depth knowledge of SEO principles and practices.
Excellent writing, editing, and communication skills.
Ability to analyze and interpret data to inform decisions and optimize campaigns.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Creative thinking and problem-solving skills.
Benefits :
Competitive salary with performance-based bonuses.
Health, dental, and vision insurance.
Paid time off (PTO) and paid holidays.
Professional development opportunities.
Collaborative and innovative team culture.