Paid Social Strategist (Biddable Media)
Good Apple - New York, New York, us, 10261![Good Apple](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Good Apple
Overview
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Overview
Key Responsibilities:Media Strategy & Plan Development
Help lead research, strategy, planning, and presentation of social media ad campaigns with full execution to internal and client teamsClose partnership with the Account Management and Media team to understand client needs and communicate insights and results back to the clientsSolid grasp of the media plan and how the channels all work together.Has a strong understanding of key partner offerings, and can assess if new technology or offerings is right for their clientDevelop and execute detailed creative (ad copy, image, CTA, etc.) and audience testing plans, analyze, and report results back to clientsDeep understanding of Meta offerings and solid grasp of other social media platforms & their ads tools, including but not limited to Snap, TikTok, LinkedIn, Reddit, Twitter, Pinterest
Technical Expertise, Campaign Management & Media Plan Execution
Proficiently follows best practices for social media management such as campaign setup, trafficking, targeting, and creativeEnsures accuracy and client safety with QA checklists and attention to detailManages optimizations of campaigns to meet client goals, utilizing management and analytics platforms to assist in strategy shifts and testing. Can set up campaigns from scratchAbility to utilize research tools such as ComscoreKeep atop of social media industry standards, new technologies (i.e. API partners, data providers, emerging platforms), trends, and the competitive landscapeDrive performance through constant optimization, resulting in client satisfactionCapable of writing first-draft POVs, maintaining a steady voice, and providing insights and implications around current events
Reporting and Measurement
Evaluate overall campaign effectiveness by writing mid-campaign and post-campaign performance reports (client-determined cadence), pulling data from various sources (i.e. Platforms, CRISP, Crossix)Coordinates with the channels (i.e. programmatic, search, media) to identify key high-level insights and supporting detailsWrites reporting insights, incorporating storytelling techniques explaining “the what”, “why it matters” and “how we’re actioning on it”Is adept at referencing past optimizations to explain current performanceCan describe in lay terms how the algorithms work, how the media runs, and why or why not an ad is showing at any given momentPresents reports to clients with ability to answer questions and provide campaign detailsDevelops visual storytelling acuity and persona sense of slide aesthetics
Team Management and Mentorship
Helps create Assistant onboarding plan & track progress with guidance from Supervisor and ASDTrain Assistants on campaign execution/management workflows inclusive of planning, trafficking, pacing, accounting and reportingQA their work to achieve 100% accuracyTrain Assistants on GA proprietary and 3rd party platforms/toolsRegularly meets with Assistants to check up on work progress and professional development (is training on track, additional support needs)Updates Supervisor/ASD on their progress and their Assistant’s progress and communicates wins, losses, concerns, and areas of opportunity to improve workflow
General Skills and Qualifications:Strong management skills and ability to manage deadlinesOrganized with exceptional attention to detailFluency with numbers and use of basic Excel formulasStrong communication skills for internal and client partnershipsAbility to thrive in a fast-paced environment and manage multiple campaigns and tight deadlinesProblem-solving and analytical excellence
Good Apple is a primarily remote company with four week-long off-sites (one/quarter) where we come together to recreate the magic that happens in person. In addition, depending on level/client there will be additional travel to ensure the success of our accounts and business.