Vice President of Brand Marketing
The Life is Good Company - Boston, Massachusetts, us, 02298![The Life is Good Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Life is Good Company
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Overview
We’re innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process.If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story.
You may be wondering why this brand leader role is open. Our current (beloved) VP of Brand Marketing is leaving for an opportunity to work her magic with a health and wellness brand. We will miss her many contributions to our growth. She's still here for a few weeks, making sure her talented team feels prepared for a new leader, and we are grateful.
IMPORTANT DETAILSThis role is based in Boston and you will be working on-site on Wednesdays and Thursdays. You will occasionally visit our workplace in Hudson, New Hampshire.This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we’ll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey. You may want to read all the questions before beginning your answers. Some find it helpful to compose answers in another format and paste them into the application.Our compensation strategy combines robust market data for companies our size and an innovative bonus program.Everyone who applies will get a response from a human. We know that's not the norm and that's ok.Ready to learn more about the job? Read on...:YOUR OBJECTIVETo drive the growth of the Life is Good business and community through effective Brand MarketingYOUR JOBLead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business.Creative ServicesLead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PRLead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channelsOversee the development and execution of effective upper, mid and lower funnel creative assets for paid, owned and earned spacesSocial MediaLead the team that develops and implements social media strategy across existing and emerging platformsManage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experienceBrand MarketingDevelop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitmentDevelop, manage, and allocate the brand marketing budget in order to meet short and long-term strategic objectivesIdentify, secure, and nurture brand partnerships that elevate the brand and expand our audienceConduct consumer research to identify awareness levels and insights to hone our marketing effortsSpeaking EngagementsLead and grow our paid speaking revenue, amplifying the optimistic voices at Life is GoodNon-ProfitPartner with the leaders of our non-profit to increase awareness and relevancy of the organizationYOUR EXPERIENCE AND QUALIFICATIONSYou have demonstrated measured success leading and growing a respected brand(s)You have successfully led the execution of full-funnel marketing campaignsYou have measured success leveraging social media to spark conversations and grow communitiesYou have effectively used consumer research to identify insights that positively impact business metricsYou bring 10+ years of relevant experienceYOUR PERSONAL ATTRIBUTESYou believe in Life is Good’s mission and share our passion for social impactYou’re a natural storyteller who conveys ideas clearly, concisely, and effectivelyYou have left and right brain balance, adept and effective with analytics and creativeYou have a keen, well-respected creative eye and enjoy acting as an assertive brand advocateYou are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teamsYou maintain a steady and optimistic demeanorYOU'LL KNOW YOU'RE SUCCESSFUL WHENThe Founders and President view you as a careful shepherd of the brandYou and your team meet your annual goals – increasing awareness/reach, community engagement, and new customer acquisition - within budget and timelinesYou are considered a cultural leader for the Brand Marketing team and Life is Good organizationYou have led a meaningful expansion of our communityYou are a go-to resource for the voice of the brandYou are known for highly effective, collaborative relationships with your peersWe are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs.You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.
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