Senior Content Creator & Social Media Manager
the Ladders - San Francisco, CA![the Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at the Ladders
Overview
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Overview
This role is local to SF and requires coming into our studio at least once a week.
Key Responsibilities
- Create, curate, and manage social first content (video, image, copy) across social media platforms such as Tiktok, Instagram, Pinterest, Youtube and others. Should be very familiar with editing software (Capcut, Inshot, etc..)
- Develop and execute a comprehensive social media strategy to align with business goals and overall brand strategy.
- Identify, reach out to, and contract with content creators & influencers and brand advocates in order to efficiently manage the content creator/influencer budgets.
- Monitor and respond to customer interactions, fostering a positive community and establishing our social brand voice.
- Collaborate with the marketing and creative teams to ensure cohesive brand messaging and visual identity.
- Analyze social media metrics and provide insights to optimize performance and inform future strategies.
- Stay up-to-date with the latest social media best practices, tools, and trends.
- Monitor competitor activity and industry trends to identify opportunities for growth and improvement.
- Proactively pitch compelling stories to creative teams to maximize brand impact socially & culturally.
Qualifications
- 6-8 years of proven experience creating content for & scaling Tiktok communities
- Strong understanding of social media platforms, algorithms, and best practices.
- Experience, passion and a love for content creation
- Experience, passion and a love for influencer marketing
- Experience, passion and a love for building content and community through social
- Expansive knowledge of the creator economy on all platforms
- Ability to work independently and as part of a team in a fast-paced environment
- Strong organizational and time-management skills
$117,000 - $141,000 a year