Advertising Strategy Operations - Mandarin speaking
The Ladders - Los Angeles, California, United States, 90079![The Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.
Our Value
HungryPanda's vision is to become the global market leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far reaching business network and digital solution
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone's opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and - of course - keep our workforce fed and happy!
Main Objective: Activate new users and increase orders for existing customers, promote online and outdoor market campaigns to increase the branding visibility, conduct customer surveys to increase customer satisfaction, Responsible for new users acquisition, customer retention and satisfaction, daily sales volume and revenue.
关于熊猫外卖
熊猫外卖是海外领先的本地生活平台,总部位于伦敦,业务涵盖在线外卖,新零售,即时配送和餐饮供应链等服务,目前业务服务已经覆盖英国,法国,意大利,新西兰,澳大利亚及美国等国家,横跨四大洲,遍及60多个主要城市,累计注册用户超百万人.
我们的价值观
成为全球市场领先的在线餐饮生活平台,赋能海外中餐产业,搭建中餐爱好者与中华美食的桥梁.
我们的目标
通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接;不断巩固海外中餐行业的端对端价值链;不断努力提高效率和扩大规模,将中华美食传递到世界的每一个角落
我们的团队
我们是一群美食爱好者,我们渴望探索新的机遇,并热衷于为我们的生态系统中的每个人创造价值,就像我们要为客户提供优质正宗的中华美食一样.我们是一家年轻,创新,热情,和专业的公司,我们注重效率也拥抱革新.成功绝非只靠一个人的努力,团队意识是我们秉持的企业奥义,我们尊重彼此,乐于聆听,共同分享.每一份努力都将创造价值,我们用心工作,但也不忘尽情玩乐.
加入我们,一起将中国美食推向全球!Join us,* now *!
岗位职责:1. 负责外卖商业化的销售策略运营,包含统筹商业化销售标准流程/设立销售激励方案/核心销售负责人对接和流程培训 .2,负责外卖商业化策略端:以最终商业化目标实现为目的,合理对各类流量产品CPC/CPT商业化广告刊例定价/销售折扣及激励政策设计.2. 建立可量化的评估体系&监控体系,并根据数据效果,与各个相关方协作进行策略迭代&优化;3.不断推动和完善公司商业化广告的相关产品能力及体系建设,包含新增商业化产品形态,B端商家端广告售卖触达产品和渠道,商家端广告效果及诊断优化工具;4.调研海内外商业产品形态及相应商家端核心策略,结合外卖业务场景,进行策略调整和产品创新;
岗位基本要求:1. 3年及以上广告策略工作经验2. 深刻理解广告系统,精通效果广告商业模式,熟悉各广告平台的出价机制,竞价机制,广告召回,排序等系统原理,以及各类投放模式;3. 具备较强的业务思维和目标感,能够协调一切资源,推动业务目标的达成;4. 擅于通过数据分析发现业务问题;5. 具备良好的沟通表达能力,逻辑思维能力,系统性思考能力.
具备以下优先:1.本地生活商家端策略产品相关工作经验优先,如商业产品,商家商业化策略制定,广告定价等.2.大型互联网公司商业化客户侧相关工作经验优先3.掌握SQL优先