Marketing Manager
ASTRO LIGHTING - Essex, Maryland, United States, 21221![ASTRO LIGHTING](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at ASTRO LIGHTING
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Overview
We are looking for an experienced communicator to join themarketing department as our Marketing Manager. The position will bea fast-paced and varied role for a confident and highly organisedmarketeer that includes delivering campaigns and projects withcommercial understanding and creative vision.Suited to a self-starter with a strong sense of accountability,you will be working in an agile international business environment,able to communicate confidently and work collaboratively to buildeffective relationships with our global sales teams, externalagencies and customers.Key responsibilities
Creation and management of the content calendar/plan inconjunction with our external content agency. This will involveplanning across all channels including social (organic and paid),web and e-mail.Identify and share key activities and events and be involved inidea creation for new campaigns.Assisting in the creation of added value tools and brandmaterials to enable our sales team and customers to activate Astroin-line with brand guidelines.Managing the delivery of events, exhibitions, and collaborationopportunities.Leading the organisation of our annual global salesconference.Supporting the Head of Brand & Communications with newproduct launches including co-ordination of product copy and launchactivities.Implementing the agreed yearly advertising plan for bothdigital and print.Main contact for our global distribution partners and directcustomers in terms of being their day-to-day marketing contact forqueries, general marketing support, product launches and issuingcampaign assets as per our critical path.Contribute to monthly reporting and understand the impact ofmarketing activities against predefined KPIs.Building and maintaining strong relationships with a multitudeof internal stakeholders from various disciplines i.e. sales,product management and design.Championing a digital-first mindset for all marketinginitiatives, keeping abreast of evolving trends and best practicesin the industry.About you
Previous experience in a broad marketing role which includedresponsibility for developing and delivering an integrated digitalstrategy.Experience of working in a B2B and/or B2B2C environment with amulti-region and multi-channel presence.High-level of copywriting with the ability to generate andcreate engaging on-brand content.Experience in project managing a range of activities at any onetime for multiple markets and customer types.Good analytical skills with a broad understanding of marketingmetrics.A marketing, PR, or Communications qualification ispreferred.25 days holiday (rising to 26 days after 4 years and 27 daysafter 5 years)Astro Flex It - Flexible core hours and opportunities to workremotely.Discretionary Annual Bonus (profit share)PensionEnhanced Maternity Pay (after 2 years)Enhanced Paternity Pay (after 2 years)Study SupportA range of wellbeing initiatives including 24/7 access to ourEmployee Assistance ProgrammeCycle to Work Scheme (with plenty of on-site cycleparking)Sabbatical Leave (after 5 years)Volunteering and fundraising opportunities, supporting localcharities and schools.Superb modern offices with free on-site parking
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