Africa Marketing Lead (Minnesota)
Lemfi - Saint Paul, Minnesota, United States,![Lemfi](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Lemfi
Overview
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Overview
Introduce LemFi to key stakeholders and community leaders in the city, e.g. MCs, DJs, Caterers, and Event Organisers.Source for marketing materials like flyers, roll-up banners, shirts, etcSet up marketing activations at community events, relevant stores and restaurants in the cityCarry out partnerships and activations in African majority churches in the cityRegularly source temporary workers for each activation.Source for and onboard African influencersBe the face of LemFi in the cityGet LemFi into community-focused WhatsApp groups, Facebook groups, etcOther:
Candidates must be based in Minnesota.Having a strong network in the African Minnesota diaspora is mandatory for this role.Experience organising marketing events is desirable.Goal:
The goal for this role is to grow our reach in the USA, particularly Africans. To drive activations and other engagements that would lead to an increase in new users signed up and transacting in the USA.
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