Marketing Lead Generation Specialist
Ambu A/S - Columbia, Maryland, United States, 21046![Ambu A/S](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ambu A/S
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Overview
Marketing Lead Generation SpecialstReports To:
Director, Marketing CommunicationsLocation:
Columbia, MD (Hybrid)Position Summary:The Marketing lead generation specialist is responsible for analyzing all incoming leads from trade shows, digital campaigns and other marketing-initiated activities. This role will determine lead score of each prospect, analyze leads based on score and needs, upload all leads into marketing software and push to CRM software, and follow-up with sales leadership to ensure leads are converted. They will analyze close rates and report on lead generation by activity. For top of funnel leads, this position will develop a nurturing program to get leads further down the funnel to convert them to a sales qualified lead.Essential Functions and Responsibilities:Function as the lead generation expert to the Marketing team to ensure consistent operations, best practices, and governanceImplement & manage a marketing-based lead generation systemDevelop lead qualification and tracking system for digital generated leadsReview & analyze trade show generated leads for completeness and dispositionCreate monthly digital lead report ensuring ease of use for intended audienceDevelopment, segmentation, and maintenance of customer lead lists for use in digital marketingDetermine incoming leads to assign to lead nurturing systemScrub all marketing lead data to prepare for upload into Marketo/SFDC path.Manage reporting and communication of lead to opportunity conversion in SFDC and engage with marketing and sales leadership on conversion rates by franchise.Profile SFDC opportunities won and lost to detect customer patterns/trends.Track target account interaction with Ambu digital engagementDevelop baselines for lead generation activities for each franchiseQualifications and Skills:Bachelor's degree in marketing, business administration or a related fieldMinimum 3-5 years’ experience with a proven track record of marketing lead generation analysisSalesforce.com experience reporting, lead to opportunity conversion, customer conversion analysisExperience in developing and implementing lead generation strategiesAbility to set-up reporting and presentations for leadership teamsStay up to date with industry trends and best practices for marketing lead generationManage and prioritize multiple tasks and projects to meet deadlinesAbility to work independently and as part of a teamComfortable in presenting data and insights to understand lead generation performancePreference for experience in the medical device medical tech industryExcellent verbal and written communications skills accompanied by a strong business process improvement backgroundSelf-motivated with the ability to work on multiple projectsAt this time, Ambu does not provide work visa sponsorship and all applicants must have current work authorization.This position offers a hybrid work schedule combining in-office presence at our Columbia, MD location with remote work flexibility. Relocation assistance will not be provided.
#LI-HybridAbout Ambu
Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
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