Manager, Marketing Strategy
PGA TOUR Superstore - Roswell, Georgia, United States, 30076![PGA TOUR Superstore](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at PGA TOUR Superstore
Overview
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Overview
8+ years of brand management experience developing omnichannel marketing plans to identify where to play and how to win.Classically-trained brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.Drive effective development and management of integrated marketing strategies that will make an impact on brand perception and product desirabilityDevelop effective omnichannel promotional strategies including in-store activation, ecommerce approach, digital promotions, incentives and impactful packaging graphics/messaging.Works closely with Sr. Director, Brand to develop brand calendar, priorities and integrated marketing planning - roadmaps and program creation and execution from sell-in to sell-through, including:Marketing insights gathering and development to support marketing planningPositioning, messaging, and alignment on marketing strategiesCross-channel input gathering and collaborative brief developmentIntegrated Marketing Communications planningContent and activation strategy
Serves as a key strategic partner for cross-functional teams including creative, digital, social, PR, merchandising, and channels (eCommerce and Retail)Support and align channel activation plans across stores, .com, digital, PR, and social media that ladder to each program's strategyCreate and deliver materials to facilitate the sell-in of key programs and marketing strategies to channel partners (Stores and ECommerce)Fosters collaborative and insights-driven communications across all groups to drive alignment and best practices sharing, while seeking inputs that maximize program successBe a part of the team developing, optimizing and championing our Marketing Input & Creative Review processTightly managing budget and investments
Prior demonstration of serving as a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.Proven success leading cross-functional teams, seeking the input of the team while guiding everyone to be better at what they do and how they perform.Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity.Industry experience in CPG and/or Retail, with proven ability to be successful in both.Golf experience/interest, a plus.Other Skills Required:
Ability to make decisions and move to action with a hands-on approach.Excellent written and verbal communication skills.Business-minded strategic thinker.Aptitude for leading cross-functional in a complex environment.Acumen in providing high-level strategic recommendations to senior management.Ability to make decisions and move to action with a hands-on approach.Golf knowledge and experience a significant advantageWork Environment and Physical Requirements:
Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.Flexibility to work extended and varying hours as needed.Travel:
No travel requirements
Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.