Analyst, Search Marketing
Publicis Groupe - Chicago, Illinois, United States, 60290![Publicis Groupe](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reportingActively participating in meetings and proactively documenting takeaways and next stepsAssimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reportedBid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategyImplementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issuesMonitoring emerging industry trends and summarizing them for internal and external stakeholdersLeveraging and developing proficiencies with SEM platforms, tools and resourcesDeveloping campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructionsHelp develop performance forecasts, budget allocations and providing data-based rationale for these recommendationsCollaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashionFostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clientsQualifications
A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plusStrong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectivelyA detail-oriented approach and a desire to achieve objectives accuratelySolid quantitative and research skills, and proven data interpretation capabilityFamiliarity with the digital advertising space and a passion for growing that interest into a careerStrong communication skills – you’re clear and thorough, yet conciseA passion for building relationships and a desire to contribute to team building and event planningExudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done rightGot what it takes? We’d love to hear from you.Additional Information
Publicis Groupe is an equal opportunity employer.
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