Inbound Marketing Manager
Picket Homes, Inc. - Brentwood, Tennessee, United States, 37027Work at Picket Homes, Inc.
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Overview
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positions. Please note that
Hybrid positions
require that you be located in the immediate metro area in which the job is posted. We are not able to consider candidates outside this area.Picket
is a technology-powered real estate company that is transforming the single-family home rental market at every stage of the value chain, from the way investors acquire and manage high-quality rental properties, to the quality, service, and flexibility residents enjoy when they live in them.Our proprietary Decision Science platform uses advanced data science and machine learning to identify homes that fit investor criteria and optimize portfolio management and performance at scale.Picket is seeking a talented Inbound Marketing Manager in Seattle to lead our initiatives in SEO, Conversion Rate Optimization (CRO), Content Marketing, and Social Media. This role is ideal for a proactive individual who excels at drawing in and engaging audiences through innovative and informative content, optimizing the journey from visitor to customer.Initially, you will be expected to wear many hats and manage multiple areas independently, with the opportunity to build and lead a specialized team as our company grows.Responsibilities
SEO (Search Engine Optimization): Craft and implement strategies to enhance organic search visibility and rankings. Perform thorough keyword research, content optimization, and authority building.CRO (Conversion Rate Optimization): Utilize analytics to improve website user experience and increase conversion rates. Implement continuous A/B tests and other performance tests.Content Marketing: Manage the creation and distribution of engaging, high-quality content that attracts and retains a clearly defined audience. Align content with customer needs and organizational goals.Social Media Management: Lead social media strategy and operations to grow engagement and community size. Leverage various platforms to foster interaction and build relationships with potential and current customers.Qualifications
3-5 years experience in a professional capacity supporting a high-growth enterprise.Proven expertise in SEO, CRO, content marketing, and managing social media.Excellent analytical, organizational, and creative skills.Strong grasp of inbound marketing strategies and tactics.Bachelor's degree in Marketing, Communications, or relevant field.A background check, possibly including a credit report for some roles, is required for this position. Picket Homes is an equal-opportunity employer that celebrates diversity and we welcome applicants from all backgrounds.At Picket Homes, we are building something new and different - come build with us.#LI-Hybrid
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