Associate Marketing Insights Manager
First Quality King of Prussia PA - Columbia, South Carolina, United States,![First Quality King of Prussia PA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
First Quality is seeking an
Associate Marketing Insights Manager
for our
First Quality Consumer Products.
This position will be responsible for supporting the Business Insights leader for the development and execution of marketing and community research and insights analytics initiatives across the absorbent hygiene division. This individual will coordinate organization-wide insights analysis to identify and communicate strategic and detail level insights to improve processes, innovation, and strategic decision-making. They will also be responsible for managing community, quantitative, and qualitative market research studies at the direction of the Insights leader.Primary responsibilities include:Manages marketing research projects:
Works to define appropriate methodology consistent with business goals.Partner with external agencies & platforms for survey creation, data collection & data analysis.Review all research materials to ensure validity of research.Supervise fieldwork and assist in vendor management,Analyze and prepare draft level reporting of detailed findingsProvide input as necessary to marketing and agencies in the development of materials for testing.Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.
Provide brand planning & strategy assistance through a solid understanding of the consumer.Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories.Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.Work with secondary studies and syndicated data sources such as Circana, Numerator, Luminate, and Mintel.Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPsEstablish and monitor KPIs to assess and improve the effectiveness of customer and marketing technology initiatives. Provide regular reports and insights to senior management.Prepare well-organized, clear, and concise communications to keep stakeholders abreast of project status and communicate clear expectations to cross-functional partners.The ideal candidate should possess the following:Bachelor’s degree in market research, data analytics, or a related discipline.Minimum of 5 years of relevant business experience in market research, business intelligence, marketing, or business analytics is required.Time management/Priority Management skillsetBudget management skillsAbility to make decisions, problem-solve, take responsibility and be adaptableAbility to work well in a team environmentSolutions oriented; ability to offer perspective on process efficienciesMotivated, pro-active, flexible, accurate and drivenCompetency in Excel, PowerPoint, Word and OutlookStrong communication/interpersonal skillsGood organizational skills, combined with the ability to multi-task and prioritize potentially conflicting work demandsKnowledgeable in related and applicable technologies.Ability to communicate and collaborate effectively with cross-functional teams and business stakeholders.Self-motivated and able to work with short deadlines and competing demands.Strong accountability and completion of tasks without close supervision.Proactive, organized and efficient with high standards for grammar/visual consistency and accuracy.Embraces an entrepreneurial mindset with a willingness to explore new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required.Normal mobility, manual dexterity, normal visual and auditory ability.Must be able to speak, read, and write the English language and perform basic mathematical skills.Open to candid feedback and brings initiative, humility, and a strong desire to learn and grow in a fast-paced environment.
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