SUMMARYUnder general supervision of Director, Graphic Design and Branding, performs the most complex professional and specialized technical duties related to the conceptualization, design, development, programming, production, print oversight, and/or web-testing of a variety of publications, brochures, signage, models, exhibits, charts, graphics, descriptive drawings, and audio-visual presentations related to Association projects and programs; translates abstract ideas into viable formats for various projects, works closely with staff on determining product requirements; refines conceptual graphic design ideas into workable project plans; and performs related work as required.ESSENTIAL DUTIES & RESPONSIBILITIESIn consultation with marketing and other Association management, plans, design, produces, presents, and evaluates a variety of outreach and educational materials to market and build the Association’s image and educate the membership on Association projects, programs, and initiatives.Participates in the research, planning, implementation, and evaluation of the Association’s short-and long-term communication approaches to issues; participates in planning strategies to disseminate information to customers and the public in an effective and positive manner; participates in designing programs and materials to enhance the Association’s image and maximize member and public awareness of programs and services available.Performs the most complex graphic art tasks for Association publications and campaigns, including determining graphic content, images, cover art, designing and creating artwork, taking photographs, preparing layout designs, determining the most appropriate medium (i.e. electronic, paper, or both) to reach the targeted audience, presenting to department staff for review, and revising and finalizing projects.Develops Association brand identities and supporting collateral; conceptualizes and prepares preliminary designs through final products and translates abstract ideas into viable formats for various design products.Coordinates with staff in developing ideas; produces graphic materials in support of projects; designs layouts; acquires cost estimates and establishes schedules for production of materials; ensures quality, budget, and time requirements are met.Coordinates with printers and other vendors on individual publications, cost estimates, press time, reproduction problems, materials, and ensures monetary and quality control.Creates, edits, and proofreads text, as necessary, to ensure accurate and effective communication.Assists with update and maintenance of the Association’s website design and usability by identifying developing new material, reviewing requests for changes from departments, aligning design and content with Association marketing plan, and ensuring consistency of information architecture and graphical user interface.Assists in determining materials, suppliers, and machinery or tools needed; maintains and reorders graphic art supplies.Utilizes a wide range of software programs and computer hardware in order to successfully complete projects.Attends seminars and training courses to stay abreast of current trends, processes, software, and updates on graphic packages; reads trade publications, meets with vendors to stay informed of the latest developments in the fields of graphic arts, web, and photography.Archives and retrieves a variety of original artwork, forms, designs, and supplies.Reads and demonstrates an understanding and adherence to CSBA values, policies, and practices.Demonstrates respect, honesty and professionalism at all times.Performs other duties as assigned.SUPERVISORY RESPONSIBILITIESThis position may be required to manage and direct other staff, with the responsibility of overall direction, coordination, and evaluation of those roles. This position will carry out supervisory responsibilities in accordance with the organization's policies and all applicable laws. Overall responsibilities of this position include, but may not be limited to, interviewing, training, timekeeping and wage & hour management, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, and addressing and resolving complaints.EDUCATION & EXPERIENCEAny combination of training and experience equivalent to a bachelor’s degree or higher with major coursework in graphic design, web design, visual communications, marketing, or related field with five (5) years of professional design experience in an agency or internal marketing department; five (5) plus years of experience in digital and print production, vendor management and implementing brand in collateral.RequirementsQUALIFICATIONSKnowledge of:Design principles, processes, and procedures for developing print and digital materials.Brand guidelines implementation.Typography, pre-press production, color correction, and printing processes and technology.Fundamentals of photography, including in studio and candid settings and postproduction enhancements and corrections.Web design and layout, including graphical user interface and information architecture principles and familiarity with HTML and CSS.Methods, principles and practices of Association programs, projects, services, and activities.Applicable Federal, State, and local laws, rules, and regulations, and Association and departmental codes, policies, and procedures.Principles and practices of public presentations and materials preparation.File management principles and procedures.Modern office practices, methods, and computer equipment, including Mac OS and applicable graphic, publishing, and web authoring software including Adobe Photoshop, Illustrator, InDesign, XD, Acrobat and PowerPoint.English usage, grammar, spelling, vocabulary, and punctuation.Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and Association staff.Ability to:Creatively design effective educational and informational materials relating to Association programs, projects, services, and activities.Visualize abstract ideas and concepts; graphically transpose ideas and thoughts onto paper or computer screen.Produce neat, accurate, and quality line work and design.Manage projects while meting time deadlines and staying within budgets as assigned.Respond to and effectively prioritize requests for service.Identify and implement effective course of action to complete assigned work.Communicate clearly and tactfully in both oral and written forms to include conducting public presentations and prepare clear and concise reports.Assemble data, prepare reports and notices, and maintain records of testing and findings.Establish, maintain, and research files.Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.Understand and carry out a variety of complex instructions in a responsible and independent manner.Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work, set priorities, and meeting critical time deadlines.Operate and maintain modern office equipment, including computer equipment and specialized software application programs.Use English effectively to communicate in person, over the telephone, and in writing.Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.ENVIRONMENTAL ELEMENTS & PHYSICAL DEMANDSEmployee works in a primarily sedentary office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.Employee is personally responsible for following health and safety guidelines, instructions, and policies.Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; vision to read printed materials and computer screen, and hearing and speech to communicate in person, and over the telephone; must be able to bend, stoop, kneel, reach, push and pull drawers open and closed in the execution of duties.Must be able to sit at computer for long periods of time and have the dexterity to access, enter, and retrieve data using a computer keyboard or calculator, and operate standard office equipment.Employee must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds, hand truck available to assist.Occasional overnight travel.Limited vacation during peak periods.
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Senior Graphic Designer