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The Manager of Social Media Analytics and Production is responsible for managing the efficacy of the resort’s social media strategy across relevant social channels for maximum exposure. With the objective of growth, but also greater engagement, this role provides strategy, insight, guidance, and daily management of all social media channels including Facebook, Instagram, Twitter, Snapchat, LinkedIn and Pinterest along with a Social Influencer program. This role also manages all social listening tools such as Talkwalker, Hootsuite and Olapic with the goal of providing daily reports, handling on and off-line responses and alerting the operations and executive team members to opportunities and issues in order to manage effectively. In addition, this role is also responsible for the development of our strategic content calendars along with producing and posting the content.

The production component of this role specifically relates to paid social video and carousel creative. The Manager is responsible for creating short videos and photo vignettes attached to offers to continually drive sales to key audiences outside of the organic following on the Atlantis and Cove social platforms. These videos and photo vignettes have a shelf life of two weeks and require refreshing when new deals are introduced, often 1-2x per month.

Key Responsibilities

• Increase Atlantis social awareness and brand perception through various channels.
• Create, publish and manage daily social posts including but not limited to custom gifs, images, and videos.
• Nurture a strong network and increase brand awareness by telling the Atlantis story and connecting to our community through various social platforms.
• Become an Atlantis brand ambassador in social media spaces as well as offline, engaging in dialogues and answering questions where appropriate.
• Maintain overall knowledge of the resort and provide proactive assistance to customers when appropriate using clear and concise conversation.
• Extensive knowledge and understanding of social media platforms and quantitative and qualitative analytical skills (Facebook, Snapchat, Instagram, Twitter, Pinterest, Instagram, YouTube) and how each platform can be used in different scenarios.
• Monthly reports to be delivered to review social media performance, growth, and new opportunities.
• Strong writing skills including spelling, grammar, and freehand response formulation using an authentic and consistent voice across multiple channels.
• Assist with daily engagement on all Atlantis social media accounts, including posting content, answering guest questions and tweeting.

Position Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, Digital Media, or a professional experience equivalent
• Minimum of 2+ years of experience leading and executing social media and/or marketing strategies for a leading brand
• Demonstrated capability to create copy, imagery, and video content for targeted audiences and to support stated goals.
• Hands-on experience publishing to Facebook, Twitter, Instagram, etc., and using social publishing and measurement tools.
• Experience and proficiency in design programs such as Photoshop.
• Experience and proficiency using video editing software to create social content.

About the property:

Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in the Bahamas, is a dynamic destination and offers visitors bold multimillion-dollar renovations, exciting new partnerships, and reimagined guest experiences. Bahamian culture and the spirit of its beloved team members are the heart and soul of this iconic legendary resort. Atlantis’ immersive programming connects guests to the rich history, art, people, food, and festivities of the Bahamas while remaining dedicated to sustainability and environmental conservation.

Home to Aquaventure, one of the world’s largest waterparks, the 141-acre waterscape of thrilling slides and river rides features 14 pools and five miles of white sand beaches. Atlantis is also home to the largest open-air marine habitat in the world, with over 65,000 aquatic animals from 250 species making their home in natural ocean-fed lagoons and habitats, including Dolphin Cay, the unparalleled marine animal conservation and education center created to provide guests with a once-in-a-lifetime opportunity to learn more about some of nature’s most fascinating mammals.

Atlantis has five unique lodging options: the grand, iconic newly renovated towers of The Royal, the family-friendly ambiance at The Coral, water-side villas at Harborside Resort, all-suite luxury accommodations at The Cove and residential-style living at The Reef.

Guests can choose from an impressive collection of over 40 restaurants, bars, and lounges with celebrity chef culinary masterpieces, including Fish by José Andrés, Nobu by Nobu Matsuhisa, and Paranza by Michael White. With its unrivaled meeting and convention space and the well-appointed Atlantis Marina overlooking Marina Village, the Atlantis experiences are endless and unique to each traveler. Additional resort amenities include the tranquil Mandara Spa, a newly opened tennis and pickleball center, indoor and outdoor regulation basketball courts, a 500-seat movie theater, Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming arcade, CRUSH- a teen nightclub, Jokers Wild comedy club, an award-winning 18-hole golf course designed by Tom Weiskopf, the renowned and newly redesigned Atlantis Casino, and an array of luxury and boutique duty-free shopping.

For more information and reservations, please visit atlantisbahamas.com.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Hospitality