Senior Marketing Manager
Intuit Inc. - Mountain View, California, us, 94039![Intuit Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Intuit Inc.
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Overview
Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelinesLeverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmapsSize new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutionsLeverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomesDevelop clear strategy briefs that translate customer insights into impactful benefits and reasons to believeCollaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing and Research teams to create and deliver seamless customer and partner experiencesPartner with Sales and other partner teams for ongoing customer and prospect feedback loopProactively analyze business data to generate insights and make informed decisions that drive business resultsDevelop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiationEnable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segmentsLead development of marketing assets (e.g. videos, playbooks, etc) to support the value propositionRepresent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teams10+ years of product marketing experience, with SaaS products strongly preferredPragmatic Institute, Product Marketing Alliance, or equivalent certification preferableAbility to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong resultsStrong analytical and problem solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizationsLead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashionDemonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environmentAbility to prioritize and make strategic choices, balancing the need to narrowing from a range of opportunities to highest impact near term levers while keeping an eye on long-term prioritiesInnovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguityAbility to simplify and distill complex information to most critical elements that enables leadership to make decisions effectively and efficientlyEffective communicator at all levels in the organization, including high-level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc)Excellent verbal, written, visual/presentation and interpersonal communication skills
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