Coordinator, Marketing
Orthopaedic Hospital - Los Angeles, California, United States, 90079Work at Orthopaedic Hospital
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Overview
The Marketing Coordinator is part of the non-profit Luskin Orthopaedic Institute for Children team, and works in tandem with the Assistant Director of Public Affairs & Outreach to assist in developing and executing comprehensive marketing plans and strategies to promote the institute’s brand, services, programs, and mission. Develops and implements effective marketing strategies to raise awareness, engage the community, and support fundraising efforts. The Coordinator will possess a strong background in marketing, excellent communication skills, and a genuine interest in making a positive impact on the lives of children.
ESSENTIAL RESPONSIBILITIES:Works with the Assistant Director of Public Affairs & Outreach to assist in developing and executing comprehensive marketing plans and strategies to promote the institute’s brand, services, and programs.Collaborates with internal stakeholders to identify marketing objectives, target audiences, and key messages.Creates compelling marketing materials, including brochures, flyers, newsletters, digital content, and social media posts.Manages the institute’s website content, ensuring it is up-to-date, engaging, and optimized for search engines.Coordinates and oversee the production of marketing materials, including liaising with designers, printers, and other vendors.Plans and executes marketing campaigns to drive community engagement, raise awareness, and support fundraising initiatives.Monitors and analyzes the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement.Maintains and updates the institute’s social media platforms, engaging with followers, and fostering a sense of community.Assists in organizing and promoting events, fundraisers, and community outreach programs. • Collaborates with the development team to align marketing efforts with fundraising goals to support donor cultivation and stewardship.Conducts market research and competitive analysis to identify trends, opportunities, and areas for improvement.Stays up-to-date with industry trends, best practices, and emerging marketing technologies.PERFORMANCE STANDARDS AND SUCCESS INDICATORS:
Ability to maintain confidentiality, professional discretion and ethical behavior.Display strong oral, written and interpersonal communication skills (with internal LuskinOIC and external LuskinOIC constituents and vendors).Exhibit strong organizational and problem solving skills with attention to detail and disciplined follow-through to complete assigned tasks and duties within specified deadlines.Demonstrate an ability to handle multiple assignments while meeting and monitoring deadlines and goals set with supervisor.Independently discern work priorities and be willing to work occasional evenings/ weekends, and travel to multiple LuskinOIC site locations in the performance of job functions.Provide outstanding customer service, be able to work well with others and be a strong contributor in a team environment.Ability to work under pressure to meet deadlines while maintaining a calm demeanor.QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, or a related field.Proven experience (2-3 years) in marketing, preferably in the healthcare or non-profit sector.Strong written and verbal communication skills with the ability to create engaging content.Proficiency in digital marketing platforms, including social media management, email marketing, and content management systems.Demonstrated experience in developing and executing marketing campaigns.Excellent organizational skills and the ability to manage multiple projects simultaneously.Creative thinking and problem-solving abilities.Knowledge of SEO, analytics tools, and basic HTML is a plus.Passion for working in a non-profit environment and tested dedication to missions akin to LuskinOIC’s.Complexity:
Ability to perform highly detailed work with sustained attention and ware while providing/obtaining information on numerous inquiries is paramount to success in this position. High-level ability to prioritize and reprioritize daily and assigned workflow. Ability to maintain confidentiality, professional discretion and ethical behavior.PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Able to lift and move 15lbs (books, binders, files, boxes, etc.)Able to bend, kneel, stoop, climb step ladderWORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Must be comfortable in a busy office setting that has medium-high call volume and frequent visitorsOffice is located in an active, outpatient clinical building, interaction with patients and medical staff on a daily basis is extremely likelyMENTAL DEMANDS:
The mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Able to communicate clearlyAbility to adapt quickly to changes and impromptu requestsAbility to work effectively with a diverse communityAbility to work independently and collaboratively as a member of the team
Comfortability with being in a highly visible position representing the organization and Executive Team members.